Agenda - MobileBeat 2010

MobileBeat 2010 Agenda

Monday, July 12
Tuesday, July 13

MONDAY, JULY 12

7:30am - 8:30am

Registration, Breakfast, Exhibits

8:30am - 8:45am

Welcoming Remarks by Matt Marshall

8:45am - 9:15am

[Keynote] The Perfect Storm of Innovation Why do device makers need to innovate in software in the current market? How does this play into the coming deluge of connected devices? McKinney shares developments now underway at his own organization, including HP’s vision for next-generation connected devices, and how to tap into the promise of the cloud.

Speaker:
» Phil McKinney, HP, VP & CTO

Moderator:
» Rich Wong, Accel Partners, Partner

9:15am - 9:45am

MobileBeat 2010 Startup Competition: Consumer Applications, Round I

» Rob Coneybeer, Shasta Ventures, Co-Founder & Managing Director
» Eric Duprat, PayPal, General Manager, Mobile
» Ben Galbraith, Palm, Director of Developer Relations
» Anand Iyer, Microsoft, Senior Project Manager, Windows Phone 7 Team
» Alan Warms, Appolicious, CEO

Emcees:
» Robert Scoble, Rackspace
» Owen Thomas, VentureBeat, Executive Editor

9:45am - 10:15am

[Keynote] What the Boom in Connected Devices Means for Carriers How cloud-centric devices and the advent of fourth-generation, Internet-powered wireless networks change the role of carriers.

Speaker: » John Donovan, AT&T, CTO of Operations

Moderator:
» Matt Marshall, VentureBeat, Editor & CEO

10:15am - 10:45am

MobileBeat 2010 Startup Competition: Consumer Applications, Round II

Emcees:
» Robert Scobel, Rackspace
» Owen Thomas, VentureBeat, Executive Editor

10:45am - 11:00am

Break

11:00am - 11:50am

[Breakout Session] Under the Superhood Superphones need superchips. What new choices do device makers have for designing consumer-friendly phones? What cool features are coming next? Hardware experts talk about the technology in your pocket.

Panelists:
» James Bower, Masterimage3D, President
» Sayeed Choudhury, Qualcomm, Director of Product Management & Web Technologies
» Weili Dai, Marvell Cofounder, VP, and GM of Consumer & Computing Business Unit
» Glenda Dorchak, Virtualogix, CEO
»Bob Morris, ARM, Director of Mobile Computing

» Dean Takahashi, Lead GamesBeat Writer, VentureBeat

11:00am - 11:50am

[Breakout Session] Who Profits When Consumers Open Their Mobile Wallets? What are the barriers to mobile transactions, and who’s knocking them down? Asia is far ahead in mobile payments — but superphones promise to enable a big leap in consumer adoption.

Panelists:
» Raj Dhamodharan, Visa, Sr. Business Leader
» Eric Duprat, PayPal Mobile, General Manager
» Jim Greenwell, Billtomobile, CEO
» Mohammad Khan, Vivotech, President & Founder
» Tarang Shah, Bank of America, SVP of Innovation

Moderator:
» Owen Thomas, VentureBeat, Executive Editor

11:00am - 11:50am

[Breakout Session] Mobile Advertising in a Cross Platform World In this session Brendon Kraham from AdMob will discuss the growth of the smartphone ecosystem and how it impacts mobile advertising and monetization strategies. The presentation will also contain a comparative look at the different app marketplaces and best practices for creating and promoting a mobile web experience.

Panelists:
» Brendon Kraham, Team Manager of Mobile, Google

11:00am - 11:50am

[Breakout Session] Smart Strategies for Mobile InvestingThe emergence of open mobile has created new possibilities for entrepreneurs and venture capitalists to make a mint. But the market remains littered with landmines. What are the best ways to look for opportunity in the age of the superphone?

Panelists:
» Jeff Clavier, SoftTech VC, Founder & Managing Partner
» Matt Murphy, Kleiner Perkins iFund, Manager
» Aydin Senkut, Felicis Ventures President & Founder

Moderator:
» Rob Glaser, RealNetworks/Accel, Former CEO, Founder & Chairman,/Venture Partner

12:00pm - 1:00pm

Lunch

1:00pm - 1:30pm

[Keynote] The Year of the Superphone How will what consumers expect from their phones change over the next 12 months? How will those expectations be different for other categories of super devices, such as tablets and Internet TVs?

Speaker:
» Omar Khan, Samsung, CSO

Emcee:
» Matthäus Kryzkowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

1:30pm - 2:00pm

MobileBeat 2010 Startup Competition: Infrastructure and Services, Round I

» Peter Barry, Vodafone, Head of Venture Capital & Start-Ups
» Navin Chaddha, Mayfield Fund, Managing Director
» Shai Goldman, Silicon Valley Bank, Director of SVB Accelerator
» Brook Wessel, T-Mobile Ventures

Emcees:
» Robert Scobel, Rackspace
» Owen Thomas, VentureBeat, Executive Editor

2:00pm - 2:30pm

[Panel] Who Owns the User? Wireless carriers used to control the relationship with mobile users. But now Apple, Google, Twitter, Facebook and others have emerged as new gatekeepers to the mobile experience. How is this changing the industry?

Panelists:
» Samir Agarwal, Nokia, Head of MeeGo Operations
» Kent Lindstrom, PlacePop, CEO
» Kevin Thau, Twitter, Director of Mobile
» Asokan Thiyagarajan, Samsung, Director of Platforms & Technology Strategy

Emcee:
» Brad Stone, NY Times, Technology Reporter

2:30pm - 2:45pm

Break

2:45pm - 3:35pm

[Breakout Session] How can mobile advertising cross the chasm? Online advertising is 30 times the size of the mobile-advertising market. With the industry mired in standards debates like HTML5 versus Flash, mobile campaigns are still too hard to create and buy. Meanwhile, brands with billions of dollars to spend are waiting on the sidelines. How can the industry help agencies and advertisers cross the great divide?

Panelists:
» Steen Andersson, 5th Finger, Co-Founder
» Michael Chang, Greystripe, Founder & CEO
» Jon Dakss, NBC Universal, VP of Interactive Media Technology
» Lindsay Wong, Razorfish, Associate Media Director

Moderator:
» Brian Morrissey, AdWeek, Digital Director

2:45pm - 3:35pm

[Breakout Session] Solving the location problem: Why data is key For location, the real key is data. Accurate place data about users and businesses is tricky to get, but without it, location-based services won’t take off. Which data vendors are going to win?

Panelists:
» Dr. Tyler Bell, Geotechnologist, LikeList
» Paul Bernard, Director & Head of Business Development S & S, Nokia
» Lior Ron, Google, Product Manager of Google Maps
» Blair Swedeen, VP of Market Development, Placecast

Moderator:
» Greg Sterling, Founding Principal, Sterling Market Intelligence

2:45pm - 3:35pm

[Breakout Session] Roundtable on mobile games: What does it take to be successful on the new platforms? Superphones are the most exciting—and unexpected—platform for gaming on the go. Who else—besides Apple and a handful of large big gamings companies, will make money? We’ll hear from the mobile game ecosystem companies that can help raise profits.

Panelists:
» Ron Hirson, Boku, SVP of Product & Marketing
» Stewart Putney, Moblyng, Founder & CEO
» Eros Resmini, Aurora Feint, VP Marketing & Developer Relations
» Si Shen, PapayaMobile, CEO

Moderator:
» Dana Jongewaard, IGN, Emerging Games Editor

2:45pm - 3:35pm

[Breakout Session] How to turn Android into a money machine Google’s superphone platform is exploding with devices and content, with more than 65,000 apps available and more than 160,000 phones activated each day. But most of those apps are free and making money is a challenge. Premium content brands favor the slick, controlled environment of Apple’s iPhone and iPad. What will it take to turn Android into a platform for monetization?

Panelists:
» Peter Farago, VP Marketing, Flurry
» David Marcus, Founder & CEO, Zong
» Evan Neufeld, CMO, Groundtruth
» Darren Cross, Head of Business Development, Fandango & Movies.com
» David Jones, VP of Marketing, Shazam
Moderator: Patrick Mork, CMO, GetJar

3:45pm - 4:00pm

Break

4:05pm - 4:35pm

MobileBeat 2010 Startup Competition: Infrastructure and Services, Round II

Emcees:
» Robert Scobel, Rackspace
» Owen Thomas, VentureBeat, Executive Editor

4:35pm - 5:00pm

Closing Remarks & Tesla Awards

Hosts:
» Matt Marshall, VentureBeat, Editor & CEO
» Matthäus Krzykowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

5:00pm - 7:00pm

Reception

7:00pm - 9:00pm

The Gettie Awards

TUESDAY, JULY 13

7:30am - 8:30am

Registration Continental Breakfast

8:30am - 8:45am

Welcoming Remarks

Panelists:
» Matt Marshall, VentureBeat, Editor & CEO
» Matthäus Krzykowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

8:45am - 9:15am

[Fireside Chat] Innovation Grows in the Wild: Opening Up the Walled Gardens A vertical, closed mobile strategy may make sense for the parent company, but the industry needs an open ecosystem to keep the pace of innovation humming.

Speaker:
» Omar Hamoui, Founder & CEO, Admob

Interviewer:
» Jon Fortt, Fortune, Senior Writer

9:15am - 9:35am

[Panel] Mobile Platforms: Strategies for Differentiation How do device makers differentiate themselves in the superphone era, and how do they make money in an app-centric world?

Panelists:
» Alan Brenner, RIM, SVP
» David Ko, Yahoo! SVP, Audience, Mobile and Local, North America
» Christy Wyatt, Motorola Mobile Devices, Corp VP
» John Ellis, The Americas at Motorola, Director of Software & Services

Moderator:
» Kara Swisher, D: All Things Digital, Co-Producer & Co-Host

9:35am - 9:45am

[Presentation] “The Four D’s for Platform Success: Developers, Developers, Developers, Developers!”

Panelists:
» Simon Khalaf, Flurry, President & CEO

9:45am - 10:05am

[Panel] Mobile Platforms: Winning Developers’ Hearts, Minds, and Wallets How can developers thrive in the age of the superphone? Platform creators will have to cultivate them on many levels, from ease of development to promotion of apps to potential to make money.

Panelists:
» Eric Chu, Google, Group Manager for Android Platform
» Oliver Gunasakera, Symbian
» Ian McKerlich, T-Mobile, Director of Mobile Content
» Peter Vesterbacka, Angry Bird

Moderator:
» Dieter Bohn, Smartphoneexperts.com, Editor in Chief, VP of Communities

10:05am - 10:20am

[Presentation] 4G: Key Challenges & Opportunities Fourth-generation wireless networks aren’t just faster—they represent a radical break with past network architectures. What are the opportunities this creates for investing in new mobile experiences?

Speaker:
» Humphrey Chen, Verizon Wireless, Executive Director of New Product Technologies

Emcee:
» Matthaus Krzykowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

10:20am - 10:45am

[Panel] It’s 5pm. Do You Know Where Your Friends Are? Location-aware superphones are changing the game for social apps and advertisers. Investors are betting millions of dollars on the outcome. What comes after the check-in?

Panelists:
» Othman Laraki, Twitter, Director of Geo
» Keith Lee, Booyah, CEO
» Seth Priebatsch, SCVNGR, CEO/Chief Ninja
» Tasso Roumeliotis Location Labs, Founder & CEO

Moderator: MG Siegler, TechCrunch, Writer

10:45am - 11:00am

Break

11:00am - 11:50am

[Breakout Session] 4G: The experience revolution for consumers, and who profits from it?Carriers upgrade their networks to 4G. This generates a new wave of opportunities by creative companies to serve consumers with high-bandwidth content.

Panelists:
» Nagraj Kashyap, Qualcomm Ventures, VP
» Jerrlyn Iwata, Verizon Wireless, FIOS, Director, Mobile Content Strategy & Acquisition
» Todd Rowley, Sprint, VP of 4G

Moderator:
Lars Kamp, Accenture, Executive

11:00am - 11:50am

[Breakout Session] Location and advertising: A new recipe for monetizing content? Brands are keen to target users based on their location. But the magic formula for location-aware marketing is tricky, because of emerging standards on privacy, and also preferences from advertisers. Who will dig up the way to make money off location?

Panelists:
» Elad Gil, Twitter, Director of Geo
» Dustin Jacobsen, Barkley, VP of Social Media
» Jeff Montgomery, Placecast, CMO
» Dinesh Moorjani, IAC, SVP of Mobile
» Jeff Sellinger, Shopkick, Co-Founder & CPO

Moderator:
» Matthäus Krzykowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

11:00am - 11:50am

[Breakout Session] Lessons Learned in Monetization Freemium, subscriptions, in-app purchases. We now have several years of trial-and-error under our collective money belts, and have learned more in the last six months than in the last several years. Which revenue models work for which kinds of services?

Panelists:
» Sam Altman, Loopt, Co-Founder & CEO
» Steven Goh, Mig33, Co-Founder
» Lee Linden, Tapjoy, Founder
» Chris Phenner, Thumbplay Music, EVP of Business Development
» Juggs Ravalia, SPB Software, VP of Strategic Alliances

Moderator:
» Raj Singh, YumYum Labs, Co-Founder

11:00am - 11:50am

[Breakout Session] Attracting Big Brands and Bucks to Your App

Panelists:
» Gene Keenan, VP of Mobile Strategy, Isobar
» Orr Orenstein, VP Mobile, Photobucket
» Philippe Browning, Director of Advertising and Operations, Mobile, CBS Interactive/ CBS Mobile
» Cheryl Lucanegro, SVP of Ad Sales, Pandora

Moderator:
» Adam Towvim, Jumptap, Sr. Director of Business Development

12:00pm - 1:00pm

Lunch

1:00pm - 1:30pm

[Fireside Chat] The Facebook Fireside: Mobile gets social Facebook is leading the social world into mobile. No one knows that better than Erick Tseng, who recently joined the company as head of mobile products and was formerly product manager of Google’s Nexus One superphone. With more than 100 million active users accessing Facebook from a mobile device, it is just beginning to tap into the potential of a social mobile Web.

Panelists:
» Erick Tseng, Facebook, Head of Mobile Products

Moderator:
Matt Marshall, VentureBeat, Editor & CEO

1:30pm - 1:35pm

[Presentation] Justin.tv iPhone App Demo

Panelists:
» Caleb Eston, Justin.tv, VP of Products

1:35pm - 2:00pm

[Panel] The future of HTML and Flash The mobile Web is at a crossroads. Consumers and developers will soon decide whether Adobe’s Flash, which delivers most video online and made YouTube possible, will continue to play a role, or if HTML5 will predominate.

Panelists:
» Abraham Elias, Sencha, CEO
» Josh Larson, Mochi Media, President & COO
» Anup Murarka, Adobe, Director of Partner Development & Technology Strategy, Platform Business Unit

Moderator:
Anthony Ha, VentureBeat, Assistant Editor

2:00pm - 2:30pm

[Panel] Building a Home for Better Mousetraps The competition for developers has never been more intense. Who should run app stores—carriers, device makers, or platform developers—and how do they make them successful?

Panelists:
» Ilja Laurs, founder and CEO, GetJar
» Tyler Lessard VP, Global Alliances and Developer Relations
Research In Motion
» Russ McGuire, Sprint, VP of Strategy
» Laura Merling, Alcatel-Lucent, Vice President Developer Platform and Programs

Moderator:
» Carlo Longino, WIP, Community Manager

2:30pm - 2:45pm

Break

2:45pm - 3:35pm

[Breakout Session] Apple vs. the World: The iAd Wars How can independents compete, now that Apple and Google are poised to dominate mobile advertising?

Panelists:
» Anne Frisbie, InMobi, VP & Managing Director, North America
» Paran Johar, JumpTap, CMO
» Dan Mason, MTV Networks, Sr. Director, Technology, Mobile & Syndication
» Mike Parker, Tribal DDB, President of US

Moderator:
» Matthäus Kryzkowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

2:45pm - 3:45pm

[Breakout Session] Funding 4G: When do we reach the last mile, and how will it make money? The 4G Forum, led by Verizon, Alcatel, Ericsson, and a slew of venture firms, are testing 4G technologies and identifying commercial applications. What have they discovered?

Panelists:
» Tim Chang, Norwest Ventures, Principal
» Ken Hawk, Ubidyne, CEO
» Carleton Miller, Blinq Networks, CEO
» Peter Koo, Ericsson, VP of Strategic Business Development

Moderator:
» Michael Thelander, Signals Research, Founder & CEO

2:45pm - 3:35pm

[Breakout Session] Mobile Gaming: Big Ideas for the Small Screen The video-game industry is still dominated by consoles and first-person shooters. But the emergence of social, mobile games like FarmVille on the iPhone suggests there’s a huge, untapped audience for new experiences. How can publishers tap this vast audience of people who don’t identify as gamers yet are hungry for entertainment on the go?

Panelists:
» Randy Breen, SGN, CEO
» Jen Herman, Zynga, Director of Farmville Mobile
» Simon Jeffery, CPO, Ngmoco
» Niccolo de Masi, CEO, Glu Mobile

Moderator:
» Dean Takahashi, Lead GamesBeat Writer, VentureBeat

2:35pm - 3:35pm

[Breakout Session] An Introduction to Windows Phone 7 The new Windows Phone 7 is coming! Get a high-level overview of the new application platform and a complete picture of the developer story. Learn about the developer tools, the application frameworks, the support for Silverlight, and the support for XNA.

Panelists:
» Anand Iyer, Microsoft, Senior Product Manager

3:45pm - 4:00pm

[Fireside Chat] The Future of webOS Palm and HP share a history of innovation and technology leadership ushering in a new era of opportunities for webOS developers. HP is now bringing extensive resources to quickly scale the Palm webOS platform to a new level for its mobile products and other connected devices.

Speaker:
» Ben Galbraith, Palm, Director of Developer Relations

Interviewer:
» Matthäus Kryzkowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

4:00pm - 4:15pm

[Panel] Putting the Superphone in the Driver’s Seat Nokia and Volkswagen demonstrate how we’ll soon connect our phones to our car dashboards, bringing superphones, apps, and audiences to a fertile new field.

Panelists:
» Jorg Brakensiek, Nokia Research Center, Research Leader
» Marc Leidenroth, Volkswagon Group of America, Senior Engineer of Multimedia

Emcee:
» Matthäus Kryzkowski, Agora9, Co-Founder & Managing Partner,VentureBeat, MobileBeat 2010 Co-Chair & Program Director

4:15pm - 4:45pm

[Panel] Apps Everywhere: Superphones Spread to Your Dashboard, Your Living Room, and Beyond App stores are opening up to new form factors. There will be apps for tablets, for in-car entertainment, and for Web-connected TVs. How will content producers and advertisers make the most of these new opportunities?

Panelists:
» Gregg S. Colvin, Fox Digital Media, Vice President of Business Development
» Jason Spero, Google, Director
» Neil Trevett, Nvidia, Vice President of Mobile Content

4:45pm - 5:00pm

Closing Remarks

Host:
» Matt Marshall, VentureBeat, Editor & CEO

5:00pm - 7:00pm

Reception