DiscoveryBeat Conference

9:00 am Coffee & Networking

9:30 am Welcoming Remarks – Dean Takahashi, lead GamesBeat writer at VentureBeat, and Matt Marshall, Founder & Editor-in Chief of VentureBeat, will kick off the event.

9:40 am Fireside Chat – Beyond FarmVille: How Brands Can Unlock New Game Categories on Facebook
It’sbeen a year since EA bought Playfish for $400 million and the two companies have begun launching branded social games. Where is this going and what are the implications for app discovery?

>> Moderator: Matthew Bellows, Founder, Yesware

>> Sebastien de Halleux, Co-Founder, Playfish

10:00 am Panel – Show Me The Money
It’s not enough to create an addicting app–you’ve got to squeeze cash out of wallets. How do you go from free to paid? When do you use in-app virtual good sales? Master money hounds share their secrets.

>> Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat

>> Lee Linden, Co-Founder & VP of Business Development, Tapjoy

>> Peter Farago, VP of Marketing, Flurry

>> Aunkur Arya, Mobile Partnerships, Google

>> Sunil Verma, Co-Founder, Mobclix

10:30 Case Studies in Getting Noticed (Round 1)
App rockstars unveil their strategies for making it to the top of the charts.

>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat

>> Julian Farrior, CEO, BackFlip Studios

>> Dave Castelnuovo, CEO, Bolt Creative

11:00 am Break

11:15 am Panel — Investing in Discovery: What are the Opportunities to Create a Killer App Company?
Where have the big investments already been made to grease the process of app discovery? What are the small ideas? What are the ideas that big enough to warrant investments?

>> Moderator: Owen Thomas, Executive Editor, VentureBeat

>> Jennifer Scott Fonstad, Managing Director, Draper Fisher Jurvetson

>> Peter Relan, Founder, YouWeb

>> Bing Gordon, Partner, KPCB

>> Savinay Berry, VP, Granite Ventures

11:45 am Panel — Virality on Viagra: Turning Your App into an Infectious Disease
It’s time to replicate the social virality of Facebook on iPhone, Android, and other platforms. Here are the companies making it possible for apps to spread across platforms like an epidemic.

>> Moderator: Charles Hudson, Former VP of Business Development, Serious Business

>> Si Shen, CEO, PapayaMobile

>> Jason Citron, CEO, Aurora Feint

>> Kabir Kasargod, Founder & Business Development Lead, Vive Service (Qualcomm Services Labs)

>>Immad Akhund, Co-Founder, Heyzap

12:15 pm Lunch Break

1:30 pm Panel — Big Media Gets Moving
Heavyweight brands are chasing eyeballs and attention (and dollars) onto the superphone. Big Media has hailed mobile devices like the iPad as a savior for brands, as consumers move from a search-based internet to an app-based one, that reinforces the value of brand recognition. How are the big boys innovating, and what are their strategies for getting traction in an open app store ecosystem.

>> Moderator: Eric Eldon, Editor, Inside Social Games

>> Tim O’Brien, VP of Business Development, Disney Mobile

>> Travis Boatman, VP of Worldwide Studios, EA Mobile

>> James De Jesus, Creative Development Director, AKQA

>> Garrick Schmitt, Managing Director, Razorfish

2:00 pm Presentation — Turning Data Into Rocket Fuel: How Analytics can Help You go Viral
Who is your biggest audience, and where are they? What do your superusers care about, what makes them share, and when do you need to message them? Here’s how the most successful app makers use analytics to give their apps for Discovery.

>> Simon Khalaf, CEO, Flurry

2:15 pm Fireside Chat — Using A.I. for Discovery
Can artificial intelligence solve the problems of discovery?

>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat

>> William Mark, VP of Information Computing Sciences Division, SRI

2:35 pm Break

2:50 pm Breakout Sessions:

App Discovery and Monetization on iOS and Android (Hosted By Flurry)
Tracking over 50,000 iOS and Android apps, Flurry has measured the pros and cons of all viable app discovery and monetization models. Sean Galligan, Flurry’s VP of Business Development, will share with you what’s working, and what isn’t, in a data-packed session. The presentation is designed to give your app an edge within the exploding iOS and Android economy.

>> Sean Galligan, VP of Business Development, Flurry

Indie Discovery Stories

>> Moderator: Anthony Ha, Assistant Editor, VentureBeat

>> Doyon Kim, US head, YD Online

>> Chris Williams, General Manager, Mobile, PlayFirst

>> Justin Maples, Co-Founder & CEO, Broken Thumbs Apps

>> Patrick Mork, CMO, GetJar

3:30 pm Presentation — Amplify your App: The PR and Social Media Playbook for Developers
Traditional PR doesn’t work in the app world. It’s not enough to get your name in the paper; you need to get social media addicted and talking. This session will include a bulletproof checklist on marketing essentials, the Do’s and Dont’s of App marketing including social media marketing, focus groups, advertising, goal-setting and media relations.

>> Vijay Chattha, Founder & Chief Talker, VSC Consulting & AppLaunchPR

3:40 pm Fireside Chat – Design For Discovery
How do you create the kind of explosive popularity and social trends that Zynga — the #1 social game company on the planet — has been able to achieve? Brian Reynolds will share Zynga’s secrets to runaway success and discuss his company’s plans to expand its presence across multiple platforms.

>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat

>> Brian Reynolds, Chief Game Designer, Zynga

4:15 pm Case Studies in Getting Noticed (Round 2)
App rockstars unveil their strategies for making it to the top of the charts.

>> Moderator: Anand Iyer, Director of Product Management - Mobile, IGN Entertainment

>> Arjun Sethi, CEO, LoLapps

>> “Needle in the Haystack” Contest Winner: Dave Smiddy, Infrinity

4:35 pm Fireside Chat — The Amazing foursquare Discovery Recipe
Holger Luedorf, foursquare’s VP of Mobile Partnerships, will discuss how the company generated amazing attention from millions of users without the aid of initial venture financing, to the frustration of many of its foes.

>> Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat

>> Holger Luedorf, VP of Mobile Partnerships, foursquare

5:00 pm Panel — App King-Makers
What are the apps that get to the top of your charts doing to get there? What new discovery tools are in store for 2011?

>> Moderator: Yukari Kane, Staff Reporter, Wall Street Journal

>> Ben Keighran, Founder & CEO, Chomp

>> Alan Warms, CEO, Appolicious

>> Laura Fitton, Founder, oneforty

>> Chris DeVore, Executive Chairman, Mobilmeme (AppStoreHQ, iPhoneDevSDK)

5:30 pm Reception