Driving Game Growth
From major ad ecosystem changes to the imminent arrival of the metaverse, the gaming world is flush with a change that industry folk need to pay attention to. That’s why GamesBeat, VentureBeat’s dedicated gaming channel, is excited to partner with Facebook Gaming and Facebook Audience Network to bring an important new gaming industry event to life.
Hosted digitally on January 26, 2021, the event will bring leaders in the industry together to dig deep into the most essential topics facing developers and publishers now, including advertising and privacy changes, next-gen consoles, how in-app advertising is changing the game for mobile publishers and more.
Key Topics
Hyper Casual Games
Monetization Mythbuster
Games Marketing Report
Instant Games
Automated App Ads
Actionable Diversity & Inclusion
Day 1: Driving Game Growth Agenda
Openings & Introductions
8:15 AM – 8:30 AM PT
Welcome to the Driving Game Growth Summit
Opportunities for Growth in 2021
8:30 AM – 9:00 AM PT
Growth Opportunities in 2021: The Facebook Perspective
9:00 AM – 9:30 AM PT
Growth Opportunities in 2021: The Jam City Perspective
Monetization Strategies
9:30 AM – 10:00 AM PT
Monetization Myths Debunked
10:00 AM – 10:30 AM PT
Winning With Rewarded Video Across Genres
10:30 AM – 11:00 AM PT
Saying Goodbye to Waterfalls: From Burdens to Bidding
Growth Strategies: Sessions [Part 1]
11:00 AM – 11:30 AM PT
Mergers and Acquisitions: Behind the Deal During a Pandemic
11:30 AM – 12:00 PM PT
Marketing Mobile Game Apps: Achieve More with Less via Automation
Growth Strategies [Part 2]
12:30 PM – 12:50 PM PT
Finding More Gamers via Instantly Accessible Games and the Cloud
1:00 PM – 1:20 PM PT
Next-generation Console Games: How to Grow Games at Scale
Diversity & Inclusion
1:30 PM – 1:55 PM PT
Reaching International Audiences: The Importance of Culturalizing Games and Campaigns
2:00 PM – 2:30 PM PT
Moving the Gaming Industry Forward: Impactful D&I initiatives
2:30 PM – 3:00 PM PT
You Can’t Be What You Can’t See: Driving Positive Change in Gaming
Featured Speakers
Nick Tuosto
Managing Director
LionTree
Josh Yguado
COO, President, Co-Founder
Jam City
Rick Kelley
VP of Global Gaming
Facebook
Kate Edwards
CEO
Geogrify
Alfred Fung
Founder & CEO
FUN-GI
Lual Mayen
Founder
Junub Games LLC
Joseph Kim
CEO
LILA Games
Walter Devins
CEO
Imangi Studios
Brian Sapp
VP of UA Mktg & Ad Monetization, Jam City
Jason Rubin
VP of Play
Facebook Gaming
Mary J. Kim
Head of Growth
Game Hive
Rina Hahm
Head of NA West
Facebook Audience Network
Ayanna Smith
Communications & Corporate Impact Strategist
John Choi
Head of Growth Marketing
Pocket Gems
Ryan Maloney
Head of Cross-Platform Gaming Sales, Facebook
Susan “Spark” Park
Head of Global Gaming Ads, Product Mktg, Facebook
Nate Morgan
Global Gaming Lead
Facebook Audience Network
Leo Olebe
Global Dir. Games Partnerships, Facebook
Steve Webb
Global Lead
Facebook Audience Network
Andrea Rene
Co-founder & Exec. Producer
What’s Good Games
Chris Akhavan
SVP, BD, Corporate Development & Adv, Glu
Andrea Hopelain
VP, Global Brand Mngmt, & Mktg, Electronic Arts
Kris Davis
VP of Business Development
Kabam
Rob Ricca
VP of Corporate Development
Scopely
Sarah Ketir
Ad Monetization Lead
Product Madness
Jerome Turnbull
VP, Growth
AppLovin
Nene Kalu
Str. Partner Mgr, Adtech Partnerships, Facebook
Hahn Kim
Str. Partner Mgr, Facebook Audience Network
Wai Quai Chong
Str. Partner Mgr, Facebook Audience Network
Rose Agozzino
Senior Marketing Specialist
Ludia
Heath Schindler
Str. Partner Mgr, Facebook Audience Network
Charles Hudson
Managing Partner
Precursor Ventures
Sergei Evdokimov
Founder of InvestGame & Investment Associate, MGVC