And how can you increase collaboration between marketing and engineering?
It all starts with a mobile data strategy.
Yet according to Forrester, nearly 37% of marketers don’t have defined objectives for measuring mobile marketing data. At this event, we’ll deep-dive into mobile data strategy – why you need one and how to develop and champion it at your company.
We’ll start off with drinks and networking with some of London’s brightest.
Our first session, “Data-driven marketing in a mobile-first world – Lessons from mCommerce practitioners on the frontier” will show you how experts have successfully leveraged data in the mCommerce context.
We’ll head right into “Managing the tech side of martech – How to avoid that next growth ‘hack’ becoming a four-letter word” to help you think about building a cohesive longer-term marketing strategy that coincides with an engineering roadmap.
Finally we’ll cap it off with “The kumbaya moment” where we bring our understanding full circle before more drinks, snacks, and time to Q&A with speakers.
Who should attend?
Mobile marketers, developers, and anyone focused on big data and analytics will benefit. Come hear real-world examples of how bringing a cohesive mobile data strategy into marketing and engineering strategies helps companies succeed.
Hotel Novotel London City South
53-61 Southwark Bridge Road, London SE1 9HH