Jun 7, 2016
Hotel Novotel London City South, London

The Mobile Data Strategy roadshow is coming to London!

How can you excel at data-driven marketing in a mobile first world?

And how can you increase collaboration between marketing and engineering?
It all starts with a mobile data strategy.

Yet according to Forrester, nearly 37% of marketers don’t have defined objectives for measuring mobile marketing data. At this event, we’ll deep-dive into mobile data strategy – why you need one and how to develop and champion it at your company.

The Details

  • Location: Grand Connaught Rooms, London
  • Date: June 7
  • Time: 5 – 8pm

We’ll start off with drinks and networking with some of London’s brightest.

Our first session, “Data-driven marketing in a mobile-first world – Lessons from mCommerce practitioners on the frontier” will show you how experts have successfully leveraged data in the mCommerce context.

We’ll head right into “Managing the tech side of martech – How to avoid that next growth ‘hack’ becoming a four-letter word” to help you think about building a cohesive longer-term marketing strategy that coincides with an engineering roadmap.

Finally we’ll cap it off with “The kumbaya moment” where we bring our understanding full circle before more drinks, snacks, and time to Q&A with speakers.

Who should attend? 

Mobile marketers, developers, and anyone focused on big data and analytics will benefit. Come hear real-world examples of how bringing a cohesive mobile data strategy into marketing and engineering strategies helps companies succeed.

Speakers

Stewart Rogers

Stewart Rogers

Director, Marketing Technology

VentureBeat

Michael Katz

Michael Katz

CEO & Co-Founder

mParticle

Venue

Hotel Novotel London City South
53-61 Southwark Bridge Road, London SE1 9HH

Partners

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Contact us

For general event information, speaking inquiries, & group discounts, please contact events@venturebeat.com and reference “San Francisco Mobile Data Strategy Roadshow”

Jun 7, 2016
Hotel Novotel London City South, London