Sep 24, 2015
Merchants Exchange Club, San Francisco, California

VB’s agile marketing roadshow is coming to San Francisco!

Think that agile is only for software development? Think again.

 

“Close to one-fourth of creative professionals spend less than two hours a day on creative work and they’re looking to their directors to change that.” – Free the Creative

VentureBeat is hosting our first Agile Marketing Roadshow on September 24th in San Francisco to reveal how to succeed by applying agile principles to your organization. Yes, even to creative teams.

How do you make your marketing more iterative and responsive? How do you increase collaboration between creative and marketing? Bringing agile into your creative teams and marketing operations dramatically improves planning, strategy, creative development, customer sentiment, responsiveness to market conditions, and more. It even reduces churn and burn-out of teams.

The Event

This event is for anyone involved in the ideation, development, and execution of marketing campaigns. In-house creative teams, brand marketers, and agency professionals will all benefit from the real-world examples of how bringing agile into marketing and creative operations has helped companies succeed. The focus will be on how to create the strongest team to succeed in the fast-growing, complex, and rapidly-changing areas within your company: marketing operations and creative development.

So why agile now? Today’s marketing landscape is no longer static – it’s rapidly changing due to fluctuating market conditions and consumer opinions. Marketers can no longer afford to gamble on the success of a few predetermined campaigns. Today, successful marketers are iterating on every aspect of a campaign to stay ahead of the game, deliver more value to their customers, and deliver more value to their organization. And internal teams need to adapt to those demands in new ways.

The Details

The Roadshow takes place at The Merchants Exchange Club on September 24th starting at 5 p.m. We’ll start the event with appies and networking for 45 minutes (everyone’s favorite). Then we’ll dive into the future of agile marketing and what practitioners need to know to adopt agile marketing within their teams. We’ll finish the event with another hour of networking and drinks.

Speakers

Jim Ewel

Jim Ewel

Principal

Agile Marketing

Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

CMO

Mozilla Corporation

Hiten Shah

Hiten Shah

Co-founder

Crazy Egg, KISSmetrics, & Quick Sprout

Neil Shepherd

Neil Shepherd

CMO

VentureBeat

Roland Smart

Roland Smart

VP of Social & Community Marketing

Oracle

Samir Patel

Samir Patel

President & CEO

Growth Machines

David Lesué

David Lesué

Creative Director

Workfront

Shawn Dickerson

Shawn Dickerson

Director of Solutions Strategy

Workfront

Venue

Merchants Exchange Club
465 California St, San Francisco, California 94104

Event Partner

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Contact us

For general event information, please contact events@venturebeat.com and reference “San Francisco Roadshow”

For sponsorship information, please contact sponsors@venturebeat.com and reference “San Francisco Roadshow”

Sep 24, 2015
Merchants Exchange Club, San Francisco, California