We’re hosting an invite-only roadshow on June 16th in New York City to reveal how marketers are building brands, attracting users, and delivering growth via mobile advertising. And no, we’re not talking about mobile gaming companies or mobile startups. We’re talking about big “traditional” brands.
This event is for brand marketers at major companies or in agencies. The focus will be on how to succeed in the fast-growing, complex, and rapidly changing mobile advertising space.
It’s a space you can’t ignore. Next year 2 billion people will be using smartphones globally. Time spent on those devices jumped 76% last year, and mobile advertising will hit $51 billion globally in 2015, growing to $105 billion in four years. With that explosion of consumer access, time spent, and attention devoted to, advertisers cannot ignore mobile advertising.
And yet, it’s a challenging space to enter.
At this event, we’ll debut VB’s newest report, which showcases the opportunity and the dangers. In addition, we’ll highlight the 9 things that key big brands are doing well in mobile advertising — how they’re winning — and 7 challenges or problems with how big brands are approaching mobile.
All attendees will receive a copy of the full report. In short, you’ll get a complete playbook for success.
The event is at NASDAQ MarketSite (right at Times Square) on June 16 at 4 PM. We’ll enjoy appies and networking, we’ll get the key details of the report in a speech, and we’ll do some more networking after a panel discussion.
This event is invite-only to ensure the highest quality — request your invite here.
Chief Financial Officer
Vice President, Global Marketing
Managing Director, Northeast Sales
Chief Marketing Officer
Mobile Sales and Strategy
4 Times Square, New York City, New York 10036
4:00 pm - 4:45 pm
4:45 pm - 4:55 pm
Welcome & introduction
Speakers: Aaron Golden (VentureBeat), Jon Fitzgerald (Verve)
4:55 pm - 5:40 pm
Brands & mobile advertising: How to win
Speaker: John Koetsier (VentureBeat)
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5:40 pm - 6:00 pm
Speakers: Michael Brooks (AOL), David Berkowitz (agency MRY), Jason Brenner (Verve), Sean Kapoor (Harman International)
Moderator: Barry Levine (VentureBeat)
6:00 pm - 6:15 pm
6:15 pm - 7:00 pm
Refreshments, snacks & networking