Jul 13 - 14, 2015
Hilton Union Square, San Francisco, CA

Mobile Nirvana: Mastering growth through mobile

Mobile is exploding. How are you going to capitalize on the biggest change in consumer behavior in decades?

It is truly a revolution- In 2015 there will be 2 billion smartphones worldwide, those users will spend on average 3 hours per day on them (more than TV!), and the number of ways to reach them is expanding exponentially. This all sounds great, but capitalizing on this is not always obvious, and if you don’t, you risk missing big growth opportunities, or losing them to a competitor that acts faster.

Hence MobileBeat. Now in its 8th year, MobileBeat 2015 is the place to meet and learn how to win on mobile from the most disruptive brands and thought-leaders in the mobile industry.

MobileBeat will shed light on the most burning challenges every organization faces in the mobile-first era:

  • Growth-hacking / Customer acquisition: What are the winning strategies, and what works best if you’re short on time?
  • Hyper personalization: How to make users love what you do, and what your brand stands for by delivering exactly the right message at the right time.
  • The mobile video revolution: Mobile video is exploding in 2015. What does this shift mean for you, and how should your marketing strategy reflect this?
  • The art of mobile design: How to think “mobile first” to engage and delight your users on these new platforms

As our valued guest, we’ll also provide you with 2 full reports worth $1000 from VB Insights – the world’s deepest research in mobile marketing:

  • Mobile User Acquisition – how the most successful developers get better users for less money (courtesy of Liftoff)
  • Personalization – how to reach the right user with the right message at the right time on any device

If you are serious about growing your business through mobile, this is a must-attend event.
Join us to learn from case studies from the largest brands and most disruptive mobile technology companies. Network with the industry’s most innovative thought leaders and brands. Discover cutting edge findings based on the world’s deepest research in mobile marketing that you can only find at MobileBeat.

Speakers

David Doctorow

David Doctorow

Expedia

John Bollen

John Bollen

MGM Resorts International

Mary Beth Laughton

Mary Beth Laughton

Sephora

Shiv Singh

Shiv Singh

Visa

Punit Soni

Punit Soni

Flipkart

Julie Atkinson

Julie Atkinson

Starwood Hotels & Resorts Worldwide

Mark Howard

Mark Howard

Forbes Media

Scott Jampol

Scott Jampol

OpenTable

Robin Zucker

Robin Zucker

Playboy

Jeremy Wacksman

Jeremy Wacksman

Zillow

Mike McCue

Mike McCue

Flipboard

Deepak Gupta

Deepak Gupta

Machine Zone

Rob Singer

Rob Singer

Ancestry.com

Mark Kirschner

Mark Kirschner

eBay Enterprise

Eric Singley

Eric Singley

Yelp

D. John Jackson

D. John Jackson

FedEx Corporation

Jamie Hull

Jamie Hull

Evernote

Jay Sullivan

Jay Sullivan

Groupon

Lisa Sullivan-Cross

Lisa Sullivan-Cross

Pandora

Manish Chandra

Manish Chandra

Poshmark

Tara-Nicholle Nelson

Tara-Nicholle Nelson

MyFitnessPal

Mike Amend

Mike Amend

Home Depot

Matt Apfel

Matt Apfel

Samsung

Parag Vaish

Parag Vaish

StubHub

Tyler Goldman

Tyler Goldman

Deezer

David Katz

David Katz

Fanatics

Brian Witlin

Brian Witlin

Yummly

Alex Schleifer

Alex Schleifer

Airbnb

Sareena Dalla

Sareena Dalla

Blackrock

Adam Marchick

Adam Marchick

Kahuna

Marlene Williamson

Marlene Williamson

Watermark

Mike Schneider

Mike Schneider

Skyhook

Sigal Bareket

Sigal Bareket

Taptica, a Marimedia Company

David Alpert

David Alpert

Skybound Entertainment

Matt Marshall

Matt Marshall

VentureBeat

John Koetsier

John Koetsier

VentureBeat

Guillaume Lelait

Guillaume Lelait

Fetch

Tom Hsieh

Tom Hsieh

Truecaller

Mike Driscoll

Mike Driscoll

Metamarkets

David Tucker

David Tucker

Universal Mind

Janae McDonough

Janae McDonough

Twitter

Rob Gelick

Rob Gelick

CBS Interactive

Ramiro Leon

Ramiro Leon

Citi

Joe Korngiebel

Joe Korngiebel

Workday

John Milinovich

John Milinovich

URX

Robin Joy

Robin Joy

DocuSign

Mike Quigley

Mike Quigley

Google

Jason Morse

Jason Morse

Criteo

Mike Tschudy

Mike Tschudy

Intuit

Joe Braidwood

Joe Braidwood

SwiftKey

Dean Takahashi

Dean Takahashi

VentureBeat

Michael T. Moe

Michael T. Moe

GSV Asset Management

Matevz Klanjsek

Matevz Klanjsek

Celtra

Ian Sherr

Ian Sherr

CNET News

Russell Ward

Russell Ward

Massively

Vasu Prathipati

Vasu Prathipati

MaestroIQ

Amber Venz Box

Amber Venz Box

rewardStyle

Alex Austin

Alex Austin

Branch Metrics

Robert Scoble

Robert Scoble

Rackspace Hosting

Nadine Dietz

Nadine Dietz

VentureBeat

Anthony C. Batt

Anthony C. Batt

WEVR

Guy Jenkins

Guy Jenkins

EPAM

Charles Beeler

Charles Beeler

Rally Ventures

Marc Parrish

Marc Parrish

Parrish Advisors

Rich Wong

Rich Wong

Accel Partners

Eric Setton

Eric Setton

Tango

Stewart Rogers

Stewart Rogers

VB Insight

Devrin Carlson-Smith

Devrin Carlson-Smith

Kik

Zach Goldstein

Zach Goldstein

Thanx

Key Themes

Messaging and video. What role do the new hot offerings — messaging platforms, and video advertising — play in driving growth?

The rise of the messaging apps and powerful seamlessness of new video technology show once again that mobile-oriented design and UI can disrupt established ways of thinking in marketing. What does the emergence of new platforms like WhatsApp, Snapchat, Instagram and others mean for most companies seeking to drive growth. And … what’s the role of agencies?

Attribution and conversion. What’s working, and how are location and other contextual factors helping?

A world of a thousand different combinations of mobile devices and channels threatens the dream of a direct link between marketing dollars spent and sales made. Marketers are finding strategies to mend that link through a mix of smart technology bets and strategies. How do you know what’s really working, and how can you tell which parts of your story, and what moments of your story are responsible for conversion? How and when do you exploit new technologies, like mobile marketing automation, analytics, personalization and predictive aps?

Storytelling. How to craft it properly for mobile?

Smart businesses spend more time than ever articulating their narrative, and tailoring it to mobile. They need to tell those stories, simply and singularly, in the best way for each mobile channel. This is part of what some is increasingly referred to as “Mobile CX,” or mobile customer experience. Alternatively, it’s called content marketing, and it can mean video, messaging, and user generated stories. Businesses have to engage customers with conversations at discrete “moments” across their mobile journey — from social, to app, mobile web, and email. Here’s how successful companies are doing it.

Mobile-first growth-hacking. Are you on the bleeding edge of acquiring and engaging mobile users?

Whether your company is in gaming, commerce, publishing or services, you’ll need the help of gurus who can help you grow fast with minimal resources, or at least with a positive ROI. We unearth Silicon Valley’s latest tricks at operating at the so-called “middle of the funnel.” How do you grow mobile users through massive install campaigns? What omnichannel strategies work with limited resources? How do you track ROI across vendors and campaigns? What parts of the marketing cloud do you really need?

Mcommerce and convergence. Is there still an online versus offline world?

Some companies say they have tasted the beginnings of nirvana: finding the bridge between online and offline behaviors. For many, though, that bridge is “mobile,” which is showing a never ending growth in power as a primary commerce channel. Offline retailers are moving to new, modern stores that track and engage mobile customers with loyalty programs, with offers triggered by beacons, and other technologies. New payment solutions are essential to provide a seamless experience.

Finding your ”Halo” moments. How can you engage with customer at uplifting moments?

Starbucks’ early jump into the app race gave it differentiation, but how long can it stay top of mind when the average consumer has 18 loyalty memberships? Consumers are likely to get more selective, and so they’re looking for “instant gratification” from their loyalty and other app experiences. App and other mobile publishers need to generate “halo moments,” or positive experiences that generate strong brand affiliation with customers, and thus better results over time.

Leadership. How much do you drive a mobile-centric mentality across the organization?

A house divided against itself can not stand. Similarly, companies can’t remain divided on their customer strategy, but many are still treating their mobile strategy as second fiddle, even though their customers start on mobile every day. Company leaders need to transform their organizations from top to bottom to focus on delighting customers and performance driven results — and nowhere is that more true than in mobile.

Register now!

Agenda

Venue

Hilton Union Square
333 O’Farrell St, San Francisco, CA 94102

Our preferred rooming block has expired.

Self parking: $25 (per 24 hours) Valet: $30 (per 24 hours)

Partners

— Platinum Partners —
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— Gold Partners —
— Silver Partners —
— Event Partners —
— Media Partners —

Contact

For general event information, please contact events@venturebeat.com and reference “MobileBeat”

For sponsorship information, please contact sponsors@venturebeat.com and reference “MobileBeat”

If you are interested in volunteering at MobileBeat, please apply here

To apply to speak at MobileBeat, please fill out the form here.

To apply for a press pass, please fill out the form here.

Jul 13 - 14, 2015
Hilton Union Square, San Francisco, CA