Jul 8 - 9, 2014
Hilton Union Square, San Francisco, CA

Driving growth with mobile

2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth.

Costs are falling and performance is reaching new heights at every level of the stack: storage and cloud backends, developer tools, analytics and data-crunching solutions, marketing automation software, targeting optimization, and payment platforms.

MobileBeat — VentureBeat’s seventh annual event on the future of mobile — is gathering the industry’s biggest names to uncover new case studies, insights, and strategies designed to help you leverage mobile to increase profitability for your company. Check out the event themes and takeaways.

Join 1000+ influential mobile execs for two days packed with high-value discussions, actionable lessons, exclusive announcements, and lots of networking.

Speakers

Jason Spero

Jason Spero

Global Head of Performance Media

Google

Gibu Thomas

Gibu Thomas

SVP, Mobile & Digital

Walmart

Nicolas Franchet

Nicolas Franchet

Head of Retail & e-Commerce

Facebook

Joff Redfern

Joff Redfern

VP, Mobile Product

LinkedIn

Bill Ready

Bill Ready

CEO

Braintree

Kira Wampler

Kira Wampler

Chief Marketing Officer

Trulia

Robert Scoble

Robert Scoble

Startup Liaison Officer

Rackspace

Richard Alfonsi

Richard Alfonsi

VP of Online Sales and Operations

Twitter

Frank Weishaupt

Frank Weishaupt

Chief Revenue Officer

Millennial Media

Brian Mead

Brian Mead

Director of Product Management

Yahoo Sports

Bridget Dolan

Bridget Dolan

Vice President, Interactive Media

Sephora

Mike Bidgoli

Mike Bidgoli

VP of Product

LivingSocial

Heidi Browning

Heidi Browning

SVP, Strategic Solutions

Pandora

Glenn Lurie

Glenn Lurie

President, Emerging Enterprises & Partnerships

AT&T

Babak Pahlavan

Babak Pahlavan

Global Head of Products

Google Analytics

Gustaf Alstromer

Gustaf Alstromer

Product Manager, Growth

Airbnb

Wilson Fong

Wilson Fong

VP of Partnerships

Threadless

Brian Lakamp

Brian Lakamp

President of Digital

Clear Channel Media

Colin Billings

Colin Billings

VP of Growth

Stitcher

Kelly Solomon

Kelly Solomon

VP, Multichannel & eCommerce

L'Oreal

Timothy Lee

Timothy Lee

Partner

Sequoia Capital

Colin Smith

Colin Smith

Managing Director, Digital Platform

Nascar

Brendon Kim

Brendon Kim

Managing Dir. Strategic Investments Group

Samsung

Alexis Rask

Alexis Rask

Chief Revenue Officer

Shopkick

Keith Colbourn

Keith Colbourn

SVP, Loyalty & Analytics

Safeway

Don Chennavasin

Don Chennavasin

Sr. Dir. Product Management, Mobile

Groupon

Susan Neal

Susan Neal

EVP, Marketing & E-commerce

The Men's Wearhouse

Joe Braidwood

Joe Braidwood

Chief Marketing Officer

SwiftKey

Eric Perko

Eric Perko

VP/Media Director

DigitasLBi

Or Arbel

Or Arbel

CEO and Co-Founder

Yo

Matthew Murphy

Matthew Murphy

Investment Partner

Kleiner Perkins Caufield & Byers

Jason Morse

Jason Morse

VP Mobile Product

Criteo

Mikael Berner

Mikael Berner

Founder & CEO

EasilyDo

Anne Frisbie

Anne Frisbie

VP & GM of Global Alliances

InMobi

Al Cook

Al Cook

Director Product Marketing

Twilio

Brendon Kraham

Brendon Kraham

Director, Emerging Ads Sales & Product Strategy

Google

Sam Shank

Sam Shank

CEO & Co-Founder

Hotel Tonight

Alyssa Simpson

Alyssa Simpson

Senior Product Manager, MobileFirst

IBM

Jef Holove

Jef Holove

General Manager

Basis, an Intel Company

Kent Wakeford

Kent Wakeford

Chief Operating Officer

Kabam

Ilya Sukhar

Ilya Sukhar

Co-founder & CEO

Parse

Rich Wong

Rich Wong

Partner

Accel Partners

Raj Singh

Raj Singh

Founder & CEO

Tempo AI

Omer Perchik

Omer Perchik

Founder & CEO

Any.DO

Kristin George

Kristin George

VP of Product

TuneIn

Max Wheeler

Max Wheeler

CEO & Founder

Alminder

Gil Elbaz

Gil Elbaz

CEO

Factual

Mike Lu

Mike Lu

Vice President, Product Management

Gree

Adam Foroughi

Adam Foroughi

CEO and CoFounder

AppLovin

Devindra Hardawar

Devindra Hardawar

Senior Editor

VentureBeat

Ashu Garg

Ashu Garg

General Partner

Foundation Capital

Adam Marchick

Adam Marchick

CEO and Co-Founder

Kahuna

Liron Shapira

Liron Shapira

Co-founder and Chief Science Officer

Quixey

Jeff Fagel

Jeff Fagel

Chief Marketing Officer

G/O Digital

John Milinovich

John Milinovich

Co-Founder and CEO

URX

Stefanie Weintraub

Stefanie Weintraub

Brand Manager

Schick Men’s Razors

Ben Muessig

Ben Muessig

Tech Editor

San Francisco Chronicle

Evan Schwartz

Evan Schwartz

CEO & Founder

ActionX

Ina Fried

Ina Fried

Senior Editor

Re/Code

Eva Ho

Eva Ho

General Partner

Susa Ventures

Ariel Luedi

Ariel Luedi

CEO

Hybris

Eyal Oster

Eyal Oster

CEO

Mobile Bridge

Paul Longhenry

Paul Longhenry

VP & GM, Business & Corporate Development

Tapjoy

Rahul Bafna

Rahul Bafna

VP Product

Drawbridge

Ash Kumar

Ash Kumar

Co-Founder and CEO

TapSense

Catherine Mylinh

Catherine Mylinh

GM of New Markets

Upsight

Matt Miller

Matt Miller

Managing Director

Walden Venture Capital

Larry Marcus

Larry Marcus

Managing Director

Walden Venture Capital

Sigal Bareket

Sigal Bareket

CEO & Co-Founder

Taptica

Ian Sherr

Ian Sherr

Senior Reporter

CNET News

Rob Kwok

Rob Kwok

Co-Founder & CTO

Crittercism

Jason George

Jason George

Chief Executive

Telescope

Paul Gelb

Paul Gelb

Head of Marketplace Development

Twitter

Rebecca Beacham

Rebecca Beacham

Account Director

Beeby Clark + Meyler

Bhaskar Sunkara

Bhaskar Sunkara

CTO and Senior Vice President of Product Management

AppDynamics

Maribel Lopez

Maribel Lopez

Principal & Founder

Lopez Research

Bill Magnuson

Bill Magnuson

Co-Founder & CTO

Appboy

Todd Rumberger

Todd Rumberger

Partner

Foley & Lardner

Brandon Bruce

Brandon Bruce

Co-Founder

Cirrus Insight

Maureen Little

Maureen Little

SVP, Corporate & Business Development

Turn

Steve Peterson

Steve Peterson

Senior Editor

The Gamer Network

Redg Snodgrass

Redg Snodgrass

CEO

Wearable World

Guillaume Lelait

Guillaume Lelait

VP North America

Fetch

Richard Rabbat

Richard Rabbat

VP, Platform and Advertising

Tango

Barry Padgett

Barry Padgett

Executive VP Traveler Services

Concur

Miku Jha

Miku Jha

Mobile Strategy and Product Management

IBM

Mario Tapia

Mario Tapia

Managing Partner

Momentum Venture Partners

Krista Alef

Krista Alef

Media Supervisor

HackerAgency

Moshe Hogeg

Moshe Hogeg

CEO and Founder

mobli

Jason Pope

Jason Pope

Vice President, AOD Mobile

VivaKi

Dan Laughlin

Dan Laughlin

Vice President of Business Development

HyprMX

Mahi de Silva

Mahi de Silva

CEO

Opera Mediaworks

Satya Mallya

Satya Mallya

Enterprise Mobility Specialist, IT

Altera Corporation

John Lorge

John Lorge

Customer Acquisition

Electronic Arts

Grant Shirk

Grant Shirk

Group Enterprice Marketing Manager

Box

Guy Horrocks

Guy Horrocks

CEO & Co-Founder

Carnival Mobile

Mike Troiano

Mike Troiano

Vice President, Advanced Mobility Solutions

AT&T

Chris Amos

Chris Amos

CMO & Co-Founder

Ampush

Katherine Sollers

Katherine Sollers

Associate Media Director

DigitasLBi

Fabien Nicolas

Fabien Nicolas

General Manager - Mobile

Perfect World

Aunkur Arya

Aunkur Arya

General Manager, Mobile

Braintree

Malathi Nayak

Malathi Nayak

Journalist

Thomson Reuters

Matt Norris

Matt Norris

Head of Product

Grindr

Steve Shaw

Steve Shaw

Director Product Marketing - SDN

Juniper Networks

Charles Beeler

Charles Beeler

Bugcrowd Inc

Agenda

Themes

1) Fostering attention and engagement

Almost all businesses with a digital presence — and there are millions of them in the U.S.– need to understand how to attract and engage users first, before being able to monetize. They can do so only by maintaining a consistently positive experience, to fight against noise on the mobile web or in the crowded app stores. Similarly, advertisers need to engage with mobile users with care, offering attractive creative, but also while protecting privacy.

  • Personalization: Successful companies need to figure out how to collect and process data about their users, and also target them, increasingly at the individual level. We take a closer look at the parts of app or mobile web site must be tailored — advertising, offers, content, UI —  to each user to optimize engagement, and how it should be successfully implemented?
  • Hyper-local: Time and place are the corner stones of building context relevance for businesses seeking to target users. A multitude of ways exist for businesses — whether they are retailers, publishers or advertisers — to leverage this context, that go beyond a device’s GPS data.
  • Data providers: Introducing the data provider companies that are helping target only the most relevant users:
  • Audio: From music to news, new platforms are serving audio content on demand. Pervasive mobile connectivity, plus the ability to enjoy audio media in places where visual media can’t, is spurring new opportunities for audio on mobile. The sources are top global broadcasters and independent podcasters alike. Data-driven recommendations are giving audio renewed dynamism.
  • Marketing automation: When done right, the messages sent on mobile see tremendous conversion rates. What are the rules, formats and strategies to reach users with the relevant offers at the exact time they’re likely to be  interested? How can brands create loyalty without being intrusive, and treat users like individuals instead of segments?
2) From engagement to revenue

Brands, retailers, and service providers need to leverage the moments that mobile users experience inside apps to generate awareness, interest, engagement, trust, and conversion into purchases.

  • Seamless payments: Each year, new payment technologies are emerging. What is the state of the art, and are the companies doing payment right on mobile?
  • Driving purchases in store: Knowing a customer’s intent when they are nearby is crucial for local businesses to drive more traffic to the stores and increase shopping-basket value. How are retailers reaching mobile consumers? How can more data flow between brands, retailers and users to tailor offers?
  • Mobile marketplaces: From ride-sharing to last-minute deals, mobile has enabled nimble businesses with a knack for UX and data to become forces to be reckoned with. What are the recipes for success to create successful marketplaces on mobile, and how can some of these lessons be applied to all businesses?
  • Monetizing content: The success of advertising formats depends on the specific media content being targeted. Users of games, news and social networking don’t behave the same. How are the top companies catering to their audiences on mobile and generating real revenue?
  • Analytics: The analytics frameworks used to monitor app performance and user behaviors are now being used by business executives to optimize the value generated by mobile usage. What are the best tools for typ of business?
  • International growth: Mobile platforms create distribution channels directly to global audiences. Localization goes way beyond translating the content, as local regulations and cultural idiosyncrasies often limit the opportunities for the unprepared. What lessons can be learned from the international success stories on mobile?
3) Advertising technology

Advertisers are growing their budgets on mobile big time, as more users spend their time on mobile, especially in mobile apps. Moreover, a new generation of technology is helping rebalance the attention given to brand versus performance advertising.

  • The giants: Facebook versus Google: Until recently, Google had the clear lead in mobile advertising, due in part to its hegemony in search advertising. However, Facebook’s mobile advertising offering has emerged from nowhere over the past three years, and is now suddenly in a situation to upend Google’s lead. What do advertisers need to know about the technologies and conversion abilities of these two platforms, and how should they bet on them going forward?
  • Programmatic: Real-time bidding is only a subset of a wider trend to automate media buying to optimize which users see the most relevant message at the right budget. What campaigns are the top agencies and brands launching, and on what scale?
  • Attribution: ”Half the money I spend on advertising is wasted; the trouble is, I don’t know which half,” marketing pioneer John Wanamaker once said. Suddenly, with the emergence of a new wave of performance technologies, attribution has become a critical feature to understand which channels work best for advertisers.
  • Native advertising: Everyone, from social media giants to global ad networks, are experimenting with mobile ad units that blend with the content. What are the results, and why is this crucial to both advertisers and publishers?
  • Video ads: Video ad formats are seeing consistently better level of conversion, for both branding and app install campaigns. How can marketers best use the format to reach users?
  • App Discovery: To rise to the top rankings of crowded app stores, the top publishers leverage a combination of store-level insights, smart advertising, network effects and careful tagging techniques to get discovered. What are today’s rules and best partners to cut through the noise?
  • Deep linking: Until now, the mobile app economy has been stunted by lack of deep linking. Now inter-operability features are being implemented: Top players are working on a way to link directly to specific products or pages inside apps using universal addresses. Now a bunch of new layers are being built in, to help on the business side, from advertising to re-engagement to attribution.
4) The bleeding edge

New form factors and UX paradigms are impacting what we’ll expect of apps tomorrow.

  • Predictive Apps: Predictive models and faster access to connected accounts and context data enable apps to offer relevant content in a timely manner with limited or no user input. How can services be designed to understand intent without a query?
  • Connected objects: The phone brings ubiquitous connectivity, identity and a computing interface. Advances in low-power electronics now see appliances, cars, toys, accessories sharing data and providing novel services. How can mobile be used as a gateway platform to the wider internet of things, and how should businesses leverage this?
  • Wearable tech: Fitness devices, smart watches and intelligent apparel are getting sustained traction, and the data they provide will inform the development of new products and services. How can a business be present on the latest platforms to best serve its customers?
  • Anonymity: 10 years after Internet users started using their real identity online, we are witnessing a surge of interest in anonymous networks. What are the models that can be developed from conversations and engagement?

Come to MobileBeat and learn

  • the best mobile monetization techniques for your company, whether you’re a retailer, game developer, media publisher, consumer site, or enterprise vendor
  • how to make your app more interactive and dynamic to retain and build your customer base
  • how to serve and target your customers across devices, and from online to offline
  • the art of “deep linking”, so that you can make apps that are more open and interactive with the wider web
  • the mobile analytics and data-crunching techniques you need in order to boost profitability
  • how video can make or break your product sale or ad campaign on mobile
  • less known but powerful techniques to grow your mobile presence, from audio, to location and design technologies
  • what technologies you need to exploit the latest offerings in programmatic advertising
  • how native advertising strategies can empower your business by engaging your community
  • about the hottest new technologies emerging in mobile, through our Innovation Showdown
  • how predictive apps are quickly becoming table steaks in mobile today, and how large publishers are leveraging them.

"I'm buzzing from all the incredible connections & conversations at MobileBeat."

-Laura Locke, Reporter at BBC News (Tech)

Showdown

Thanks to Sequoia Capital for sponsoring the MobileBeat Innovation Showdown. We’re looking for companies — from young startups to more established players — with the very best new ideas in, and around mobile. Is your product/service providing mobile solutions and/or tools to help businesses effectively grow revenue & reduce costs?

Then this is your opportunity to showcase your company, product, app or solution in front of 1000+ business and mobile execs, IT decision makers, venture capitalists, investors, and press.

We’ll select the finalists, broken into two groups: Early stage companies (late seed stage to Series A), and midstage companies (Series A to Series B funding). Prior to the showdown, finalists will be invited to attend a special bootcamp session hosted by Sequoia Capital. Live at MobileBeat, each company will have five minutes to showcase their innovative mobile technologies. Our team of judges will provide feedback and determine a winner from each group.

Judges include:

  • Kira Wampler, CMO, Trulia
  • Todd Rumberger, Partner, Foley & Lardner
  • Brendon Kim, Managing Director, Strategic Investments Group, Samsung Open Innovation Center

The winners will be announced onstage and will receive VentureBeat coverage, introductions to investors and/or relevant potential customers in our network, and other prizes to be announced.

Early Stage:

Appboy_1_1_
Appboy is the global leader in Marketing Automation for Apps. The company enables the world’s brightest businesses to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation, campaign retargeting and analytics, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI.

cortado-venturebeat-1024
Cloud Printer by Cortado enables users to print from any device to any printer just by pointing the device at the printer. It is specifically designed for hassle-free printing from everywhere and meets the highest security standards to help people to bring their ideas into shapes and to paper.

Expect Labs logo

Expect Labs, a leader in anticipatory computing, created the MindMeld API, which is the first developer platform for powering intelligent, voice-driven search in any application or device. Our team includes PhDs and researchers from MIT CSAIL, Stanford, and Carnegie Mellon and we are backed by Google, Samsung, Intel, Telefonica, among others.

MobileBridge Logo
Mobile Bridge delivers an enterprise cloud platform for cross channel mobile customer journeys and marketing automation, mobile audience management, mobile promotion, loyalty and analytics – we enable marketers to create rich automated mobile customer journeys which are personalized ,adapt to individual customer wishes and behavior – delivering an exceptional branded mobile experience.

MYNDLogoH (1) (2)
Mynd is an award-winning intelligent mobile calendar and time management app designed for busy people on the go. It gets smarter the more you use it, working behind the scenes to save you time, manage your goals, prepare you for meetings, and get you from point A to B on time.

Pubnative-RGB_1_
PubNative is a revolutionary new way of serving Mobile Ads. It’s the first native only SSP that can be accessed through an API, enabling publishers to break away from the standardization of native formats. At the same time, publishers keep control of their inventory by selecting the deals they want to run, including but not limited to branded CPM, direct deals, or app install campaigns.

Mid-Stage

Peel_logo
Peel was founded to redefine the home entertainment experience by seamlessly connecting users via their mobile devices and social media with personalized TV, cable and streamed content recommendations. With more than 80 million activated smart remote app users in 200 countries and 4 billion monthly remote commands, Peel is the recognized leader in intuitive program discovery, seamless living room control, and TV program interaction.

PLACED_LOGO_lg_2_
Placed is the leader in location-driven insights and mobile ad intelligence. Measuring billions of locations across the world?s largest opt-in mobile location panel, Placed provides the most complete understanding of consumers? offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior.

AppsFlyer
Founded in 2011, AppsFlyer is a leading mobile app tracking and attribution analytics platform that allows app developers, brands and agencies to manage, measure and optimize their entire mobile user acquisition process. As a venture-backed tech company, AppsFlyer is passionate about building the technology that will empower marketers to get the most out of their mobile campaigns, allowing them to work their magic to the fullest. AppsFlyer’s NativeTrack™ technology is now measuring billions of mobile actions and analyzing the drivers of these actions and conversions

Venue

Hilton Union Square
333 O’Farrell St, San Francisco, CA 94102

The hotel room block has expired.

Self parking: $25 (per 24 hours) Valet: $30 (per 24 hours)

Nest

Nest_MobileBeat_WEB-1

Enter the MobileBeat Nest, a brand new space at MobileBeat that spotlights a select number of emerging companies that are truly disrupting in the area of mobile.

Companies in the the Nest get:

  • a space to demo and mingle with 1000+ mobile visionaries, execs, customers/brands, analysts, investors, and press
  • a chance to compete on the main MobileBeat stage in the Innovation Showdown (Throughout the first day and 1/2, attendees will vote on their favorite Nest company, and the winner will be invited to compete in the Showdown at the end of day 2)
  • a custom onsite video interview to run on VentureBeat.com
  • on-site signage and branding on the event website

Criteria:

  • companies must be under 10M in funding
  • companies must have a product/service that is in the market
  • companies must be approved by the MobileBeat content team

Interested? We’ve got a very limited number of spaces available at a steeply discounted sponsorship rate. Email sponsors@venturebeat.com for full information.

Partners

— Gold Partners —
— Silver Partners —
— Event Partners —
— Nest Partners —
— Strategic Partners —
— Media Partners —
Jul 8 - 9, 2014
Hilton Union Square, San Francisco, CA