Feb 22, 2016
The Westin New York, Times Square, New York, NY

Where successful senior marketers meet to discover what’s possible

VentureBeat is hosting its second annual summit for senior marketing leaders who yearn for inspiration and continuous learning in today’s technology-driven world.

This one-day, invitation-only event offers a rare chance to learn and strategize with established marketing leaders who are driving change within their organizations using new marketing technology. We will cover four topics critical for senior marketers to deliver an exceptional customer experience and lead an organization through continuous change.

Who should attend?

This event is specifically designed for established senior marketing leaders looking to harness new analytics and insights, bridge the online-offline divide, capitalize on new marketing technology, and exchange ideas amongst peers. View the sample attendee list from last year’s event.

Additional speakers will be announced over the coming weeks. Sign up here to receive the latest event updates, announcements, and more. 

Speakers

Andrew Donkin

Andrew Donkin

Head of Worldwide Brand & Mass Marketing

Amazon

Brad Smallwood

Brad Smallwood

VP, Marketing Science

Facebook

Dana Anderson

Dana Anderson

CMO

Mondelēz International

Pepijn Rijvers

Pepijn Rijvers

CMO

Booking.com

Kristi Argyilan

Kristi Argyilan

SVP, Media and Guest Engagement

Target

Andrea Ward

Andrea Ward

VP

Oracle

Phil Bienert

Phil Bienert

CMO

GoDaddy

John Costello

John Costello

President, Marketing & Innovation

Dunkin' Brands

Mary Ann Fitzmaurice Reilly

Mary Ann Fitzmaurice Reilly

SVP, Global Brand, Integration & Insights

American Express

Jon Potter

Jon Potter

CMO & EVP Brands

Moet Hennessy

Kieran Hannon

Kieran Hannon

CMO

Belkin International

Barbara Messing

Barbara Messing

CMO

TripAdvisor

Moody Glasgow

Moody Glasgow

CMO

Glassdoor

Matt Valenti

Matt Valenti

VP, Guest Experience Intelligence

Starwood Hotels & Resorts

Morgan Hermand-Waiche

Morgan Hermand-Waiche

Founder & CEO

Adore Me

Nina Alexander-Hurst

Nina Alexander-Hurst

VP, Customer Experience & SWAT

BaubleBar

Jen Grant

Jen Grant

CMO

Looker

David Bakey

David Bakey

VP, Acquisition Marketing

Harry's

Brandon Berger

Brandon Berger

CDO

Ogilvy & Mather Worldwide, Inc.

Lara Hood Balazs

Lara Hood Balazs

SVP, Head of North America Marketing

VISA

Madhur Aggarwal

Madhur Aggarwal

COO

SAP Digital

Michael Burgess

Michael Burgess

Former President, HBC Digital

Hudson's Bay Company

Matt Marshall

Matt Marshall

CEO

VentureBeat

Joanna Sammartino Bailey

Joanna Sammartino Bailey

Global CRO

Growmobile

Kevin Bishop

Kevin Bishop

Vice President

IBM

Mark Rosner

Mark Rosner

CRO

Applovin

Kim Feil

Kim Feil

CEO

bizHive

Moderators & Chairs

Blaise Zerega

Blaise Zerega

Editor-in-Chief

VentureBeat

Harrison Weber

Harrison Weber

Executive Editor

VentureBeat

Stewart Rogers

Stewart Rogers

Director, Marketing Technology

VB Insight

Jon Cifuentes

Jon Cifuentes

Industry Analyst

VentureBeat

Agathe Blanchon-Ehrsam

Agathe Blanchon-Ehrsam

Global CMO

Vivaldi Partners Group

Anthony Laudico

Anthony Laudico

Head of Global Digital Practice

Spencer Stuart

Christopher Heine

Christopher Heine

Technology Editor

Adweek

Jennifer Rooney

Jennifer Rooney

Editor, CMO Network

Forbes

Lori Tauber Marcus

Lori Tauber Marcus

Former Chief Global Product Officer

Keurig

David Cooperstein

David Cooperstein

Interim CMO & Advisor

Pebble Post

Perry Hewitt

Perry Hewitt

CDO

Harvard University

Rishi Dave

Rishi Dave

CMO

Dun & Bradstreet

Suzanne Vranica

Suzanne Vranica

Marketing and Advertising Editor

The Wall Street Journal

Nadine Dietz

Nadine Dietz

Strategic Advisor

VentureBeat

Agenda

"I want to make sure I'm surrounded with really bright people, thought-provoking conversations and that's exactly what I'm finding here"

-Michael Williams, CMO, Grand Prix of America, Formula 1

Venue

The Westin New York, Times Square
270 W 43rd St, New York, NY 10036

We have secured a discounted room block at the Westin New York at Times Square for $199/night. Please call the hotel's reservation department at 1-888-627-7149 and reference VentureBeat and the Marketing.FWD Summit. Book before February 1st to get this preferred rate.

Advance Parking LLC is located at 249-253 West 43rd Street between 7th and 8th Avenues. Enter on the north side of 43rd Street just before the Westin Hotel. The hotel offers valet parking at a fee of $60.00 + tax per day. Self parking is available at a fee of $40.00 (tax included) per day.

About

Customer Experience


Real growth requires companies to collect, unify and apply data about their customers to predict their needs, and relevantly deliver value across all channels. Hear from companies that have integrated their data, mapped customer touch-points, and nailed that customer journey challenge to deliver great customer experience.

Convergence


The gap between physical and digital behavior has been a thorn in a CMO’s side for a long time, but today, with breakthrough personalization analytics and savvy new technology many companies are saying they have already tasted the beginnings of nirvana: Bridging the online-offline divide. Here’s what they’re doing.

Marketing ROI


The $2 trillion question for CMOs is which of their marketing sources works for them — for their particular story. The fragmented world of a thousand different devices and channels has severed the direct tie between the marketing dollar and conversion. However, increasingly marketers are finding strategies to mend that link through a mix of smart technology bets and analytics. Here’s how those leaders are doing it.

Leadership


As the voice of the customer across and beyond the organization, how are you creating a data-driven organization and leading a culture of change to keep up with the ever-shifting demands of the customer? Not just within your marketing organization, but beyond, reaching operations, technology, merchandising, HR, the C-Suite and the Board.

Partners

— Key Partner —
— Featured Partners —
— Silver Partners —
— Strategic Partners —
— Media Partners —

Contact Us

For general event information, please contact events@venturebeat.com and reference “Marketing.FWD Summit”

For sponsorship information please click here and a member of our sales team will contact you.

To apply to speak at Marketing.FWD Summit, please fill out the form here.

To apply to attend Marketing.FWD Summit, please fill out the form here.

To apply for a press pass, please fill out the form here.

Feb 22, 2016
The Westin New York, Times Square, New York, NY