Jun 1 - 2, 2015
Langham Hotel Boston, Boston, MA

Mastering the CMO role: Merging creativity with technology to drive growth

Successful CMOs achieve growth by leveraging technology to talk with customers at the right moments of their journey, and aligning those conversations with results.

Format

Think the United Marketing Nations. This isn’t your average conference. With only 180 attendees and a strict invite-only policy, you are a valued contributor. We will deliver you great topics, dynamic speakers, and research based on the world’s largest marketing technology network. You bring your expertise to collaborate with your peers during the unique boardroom sessions. Profit from the exclusive networking. Take back incredible insights only available through this event. Enjoy the Red Sox!

Why Attend?

This invitation-only event offers a rare chance to strategize and learn from CMO peers who are driving positive change for their organizations and faced with the same challenges as you. Come to collaborate. Challenge your thinking. Shape your organization. Drive Growth for your team and your company.

Nominate a CMO! New!

VentureBeat and the Ad Club of Boston have teamed up to recognize the best CMOs in the New England region. Who do you think should win!? We’re looking for CMOs that have driven exponential growth for their company over the past year, in the region.

Speakers

Michael Williams

Michael Williams

CMO

Grand Prix of America, Formula 1

Barbara Messing

Barbara Messing

CMO

TripAdvisor

John Kennedy

John Kennedy

CMO

Xerox

Kieran Hannon

Kieran Hannon

CMO

Belkin

Perry Hewitt

Perry Hewitt

Chief Digital Officer

Harvard University

Lara Hood Balazs

Lara Hood Balazs

SVP, Marketing

Visa

Alison Corcoran

Alison Corcoran

SVP, Marketing

Staples

Adam Grossman

Adam Grossman

SVP of Marketing & Brand Development

Boston Red Sox

Liza Landsman

Liza Landsman

Chief Customer Officer

Jet.com

Scott Brinker

Scott Brinker

Editor

Chiefmartec.com

Heather Smiley

Heather Smiley

CMO

MassMutual Financial Group

Cara Shortsleeve

Cara Shortsleeve

Director, Global Brand Solutions

Google

Rob Cosinuke

Rob Cosinuke

CMO

athenahealth

David Cooperstein

David Cooperstein

Founder

Figurr

Jill Byron-Salzman

Jill Byron-Salzman

SVP, Marketing & Communications

Mode Media

Jon Schulz

Jon Schulz

CMO

Viant

Bryan Kramer

Bryan Kramer

President and CEO

PureMatter

John Hall

John Hall

CEO

Influence & Co.

Tamara McCleary

Tamara McCleary

Organizational Culture and Business Relationship Expert

TamaraMcCleary.com

Erica Seidel

Erica Seidel

Founder

The Connective Good

Jessica Joines

Jessica Joines

CMO

Rakuten Marketing

Suresh Vittal

Suresh Vittal

Vice President, Strategy

Adobe Campaign

Scott Friend

Scott Friend

Managing Director

Bain Capital Ventures

Peter Hamilton

Peter Hamilton

CEO / Partner

Tune

Jeff Collins

Jeff Collins

Chief Revenue Officer

Viant

Josh Macht

Josh Macht

Group Publisher & Executive VP

Harvard Business Review Group

Matthew J. Nash

Matthew J. Nash

SVP Marketing and Client Experience

Fidelity Charitable

Mark Organ

Mark Organ

Founder & CEO

Influitive

Nadine Dietz

Nadine Dietz

Strategic Advisor

VentureBeat

Ernan Roman

Ernan Roman

President, ERDM

Author, Voice of the Customer Marketing

Max Kalehoff

Max Kalehoff

CMO

SocialCode

EJ Schmidt

EJ Schmidt

Vice President Global Enterprise Marketing

Intralinks

Mihael Mikek

Mihael Mikek

Founder & CEO

Celtra

Chris Davey

Chris Davey

SVP & Managing Director, Worldwide Commerce & Content Management Practice Lead

Sapient

Peter Doucette

Peter Doucette

VP of Marketing & Consumer Sales

Boston Globe

Diaz Nesamoney

Diaz Nesamoney

Founder & CEO

Jivox

Dan Buczaczer

Dan Buczaczer

VP, Marketing

Quid

Venue

Langham Hotel Boston
250 Franklin Street, Boston, MA 02110

Our hotel room block has expired.
Room reservations may still be be made individually through the hotel’s reservation department by calling (617) 451-1900 (x7035).

Parking is available on site for $46 per night Sunday through Thursday and $36 per night on Friday and Saturday. Valet parking is available on site for $46 per night Sunday through Thursday and $36 per night on Friday and Saturday. Day time valet parking is $46 per day. VentureBeat does not reimburse for parking.

The Langham Hotel, Boston is centrally located in the historic area of Boston and less than 10 minutes away from the Logan Airport via taxi.

The CMO Council

In addition to supporting VB Insight, our new CMO Council  gives us the access and vital input we need to understand the challenges CMOs are facing day to day. With their assistance, we’re creating an agenda stemming from key challenges CMOs face across industries. Together, we are bringing you our first ever Growth Summit event, totally focused on answering those tough questions and providing the unbiased insight you need to unlock the right decisions.


 

Council Members

Ivan Wicksteed

Ivan Wicksteed

CMO

Old Navy

Luanne Calvert

Luanne Calvert

VP & CMO

Virgin America

Rishi Dave

Rishi Dave

CMO

Dun & Bradstreet

Lori Tauber Marcus

Lori Tauber Marcus

Chief Global Product Officer, Cold Systems

Keurig Green Mountain

Zita Cassizzi

Zita Cassizzi

Chief Digital Officer

TOMS

Perry Hewitt

Perry Hewitt

Chief Digital Officer

Harvard University

Lynn Vojvodich

Lynn Vojvodich

EVP & CMO

Salesforce.com

Deena Bahri

Deena Bahri

Former CMO

Birchbox

John Kennedy

John Kennedy

CMO

Xerox

Stuart Redsun

Stuart Redsun

CMO

Columbia Sportswear

Antonio Lucio

Antonio Lucio

Global Chief Marketing & Communications Officer

HP

Kieran Hannon

Kieran Hannon

Chief Marketing Officer

Belkin

Ivy Ross

Ivy Ross

VP, Head of GLass

Google

Barbara Messing

Barbara Messing

Chief Marketing Officer

TripAdvisor

Key Themes

Attribution. Will it ever be accurate?

The money question for CMOs is which of their marketing sources works for them — for their particular story. The fragmented world of hundreds of different combinations of devices and channels has severed any notions of a direct link between marketing dollars spent and conversions that result. Marketers are finding strategies to mend that link through a mix of smart technology bets and strategies. Here’s how those leaders are doing it to better approach an ROI answer.

Convergence. Is there still an online versus offline world?

The gap between physical and digital activity has been a thorn in a CMO’s side for a long time. But today, with breakthroughs in targeting technology and personalization strategies, many companies say they have tasted the beginnings of nirvana: finding the bridge between online and offline behaviors. Here’s what they’re doing.

The Customer. How can you engage, nurture, and stay relevant with them at every step of their journey?

Real growth will depend on the ability for companies to collect, unify and apply data about their customers to develop models that predict their needs, and deliver relevant value within the channel each customer chooses. Hear from companies that have integrated their data, mapped customer touch-points, and nailed that customer journey challenge to deliver great customer experience.

Storytelling. Does data drown the message?

The art of storytelling took a back seat for a while when the data snobs took over, but smart CMOs are now spending more time than ever articulating their narrative. They need to tell those stories, simply and singularly, in the best way for each channel. They have to tell it at discrete “moments,” across a customer’s journey — across social, mobile, web, and email. Here’s how some successful companies are doing it.

Disruption. Can you manage never-ending change?

Modern marketing organizations need shaking up, from above or below, or both. Companies need to draw from younger DNA — managers who understand natively the new worlds of Facebook, Instagram, Pinterest and WhatsApp. But companies also need managers who thrive when innovation and agility are daily routine. Learn from companies that are transforming their cultures.

Leadership. How do you drive a growth mentality across the organization?

Assume you’ve won consensus internally for a data-driven marketing organization. But then what? How do you, the CMO, best impact your business: through an independent marketing operation, or one that is infused in every vertical of the business? Are you being heard in the boardroom? Do you have influence across the organization? Find out what growth-oriented CMOs have to say about having the greatest impact.

Agenda

Partners

— Platinum Partner —
— Gold Partners —
— Silver Partners —
— Media Partners —

Contact Us

For general event information, please contact events@venturebeat.com and reference “GrowthBeat Summit”

For sponsorship information, please contact sponsors@venturebeat.com and reference “GrowthBeat Summit”

If you are interested in volunteering, please apply here

To apply to speak at GrowthBeat Summit, please fill out the form here.

To apply to attend GrowthBeat Summit, please fill out the form here.

To apply for a press pass, please fill out the form here.

Jun 1 - 2, 2015
Langham Hotel Boston, Boston, MA