Aug 17 - 18, 2015
Parc 55 (A Hilton Hotel), San Francisco, CA

GrowthBeat 2015: Mastering growth through marketing technology

What is GrowthBeat?

GrowthBeat is the premier event for leading edge marketers to network and share proven, cutting edge marketing methods that grow their business. Technology is changing marketing quickly. GrowthBeat helps you identify what works for you and how the best have made it work for them.

Why should I attend?

We uniquely focus on arming you to grow your business through new technology-led marketing methods. There are around 500 senior level marketers from top brands attending, and you’ll network with peers, learn through cases studies and panels from a very high caliber of C-level speakers covering today’s growth topics. You’ll leave with actionable insights that you can apply to your business the next day.

Additionally, VB Insight, VentureBeat’s research team, will also be present to share their cutting edge findings on these topics and engage in conversation with attendees. Come prepared with questions.

Speakers

Kathy Savitt

Kathy Savitt

CMO

Yahoo

Baron Concors

Baron Concors

Global CDO

Pizza Hut

Jon Potter

Jon Potter

CMO & EVP, Brands

Moët Hennessy USA

Kieran Hannon

Kieran Hannon

CMO

Belkin International

Amy Bohutinsky

Amy Bohutinsky

COO

Zillow Group

Joe Megibow

Joe Megibow

CDO

American Eagle Outfitters

John Caine

John Caine

Chief Product Officer

Priceline.com

Alison Hoffman

Alison Hoffman

EVP, Marketing

Starz

Dennis Crowley

Dennis Crowley

Co-founder & CEO

Foursquare

Lara Hood Balazs

Lara Hood Balazs

Head of North America Marketing

Visa

Laurie Giammona

Laurie Giammona

SVP & Chief Customer Officer

Pacific Gas & Electric

Chris Williams

Chris Williams

Head of Marketing

Lending Club

Ben Rubin

Ben Rubin

CEO

Meerkat

Julie Bornstein

Julie Bornstein

COO

Stitch Fix

Cat Lee

Cat Lee

Head of Growth, Product

Pinterest

Cammie Dunaway

Cammie Dunaway

Board Member

Nordstrom fsb & Red Robin

Jim Underwood

Jim Underwood

Global Head of Entertainment Strategy

Facebook

Tim Staples

Tim Staples

CEO

Shareability

Jeanne Bliss

Jeanne Bliss

Author

Chief Customer Officer & CCO 2.0

Chris Brull

Chris Brull

VP, Marketing

Kawasaki Motors

Paritosh Desai

Paritosh Desai

SVP, Enterprise Data, Analytics, and BI

Target

Siddharth Patil

Siddharth Patil

Head of Data Science, TellApart division

Twitter

Eoin Harrington

Eoin Harrington

SVP, Innovation & Quality

Restoration Hardware

Max Mullen

Max Mullen

Co-founder & Head of Consumer Product

Instacart

Neil Shepherd

Neil Shepherd

CMO

VentureBeat

Jen Corbett

Jen Corbett

VP, Audience Dev. & Marketing

Discovery Digital Networks

Matt Epstein

Matt Epstein

VP, Marketing

Zenefits

Scott Kabat

Scott Kabat

CMO

Prezi

Josh Richman

Josh Richman

CMO, North America

DailyMail.com

Mark Fiske

Mark Fiske

VP, Channel Marketing

Ancestry

Cara France

Cara France

Founder

Marketers That Matter

Mark Yolton

Mark Yolton

VP, Digital

Cisco Systems

Danny Bernstein

Danny Bernstein

Director, Product Partnerships - Integrations

Google

Bryan Kramer

Bryan Kramer

CEO

PureMatter

Nicolas Draca

Nicolas Draca

Sr. Director, Global Marketing Ops

LinkedIn

Deema Tamimi

Deema Tamimi

Head of Product and Performance Marketing

Flipboard

Jill Byron-Salzman

Jill Byron-Salzman

SVP, Marketing & Communications

Mode Media

Chris Butler

Chris Butler

VP, North America Customer Acquisition

Equifax

Tamara McCleary

Tamara McCleary

Organizational Culture and Business Relationship Expert

TamaraMcCleary.com

Josh Rochlin

Josh Rochlin

Global Business Leader

IBM Mobile Customer Engagement

Stacey Bishop

Stacey Bishop

Partner

Scale Venture Partners

John Koetsier

John Koetsier

VP, Research

VentureBeat

Nicholas Reed

Nicholas Reed

Co-Founder

Shareability

Ales Gabrovec

Ales Gabrovec

SVP, Product

Celtra

Brian Witlin

Brian Witlin

COO

Yummly

Jerry Jao

Jerry Jao

CEO

Retention Science

Jordan Novet

Jordan Novet

Staff Writer

VentureBeat

Bob Buch

Bob Buch

CEO

SocialWire

Samir Patel

Samir Patel

Founder

Growth Machines

Maureen Morrison

Maureen Morrison

Writer

AdAge

Ann Ruckstuhl

Ann Ruckstuhl

CMO

SOASTA

Mausam Bhatt

Mausam Bhatt

Senior Director, Mobile Growth & Strategic Partnerships

Flipkart

Liesel Kipp

Liesel Kipp

VP, Product Management

Scripps Networks Interactive

Deborah Op den Kamp

Deborah Op den Kamp

Executive Search Consultant

Spencer Stuart

What we’re covering in 2015

Our research team has talked with over 200 CMOs in 2015. They have compiled best practices, identified the most pertinent topics, and invited the speakers who best represent these issues:

The Customer – How to boost engagement across every step of the customer journey.
Convergence – How to provide an excellent customer experience across online & offline worlds.
Attribution – How to tell how your media is working across traditional, digital, & mobile channels.
Storytelling – How to deliver the right message at the right time to make your brand stand out.
Disruption – How to build a responsive organization than can innovate quickly.
Leadership – How to build a true customer-centric organization & culture.

Check out this video from last June at GrowthBeat Summit to give you a hint of the insights we will share at GrowthBeat.

Agenda

The CMO Council

In addition to supporting VB Insight, our new CMO Council  gives us the access and vital input we need to understand the challenges CMOs are facing day to day. With their assistance, we’re creating an agenda stemming from key challenges CMOs face across industries. Together, we are bringing you our first ever Growth Summit event, totally focused on answering those tough questions and providing the unbiased insight you need to unlock the right decisions.

Council Members

Ivan Wicksteed

Ivan Wicksteed

CMO

Old Navy

Luanne Calvert

Luanne Calvert

VP & CMO

Virgin America

Rishi Dave

Rishi Dave

CMO

Dun & Bradstreet

Lori Tauber Marcus

Lori Tauber Marcus

Chief Global Product Officer, Cold Systems

Keurig Green Mountain

Zita Cassizzi

Zita Cassizzi

Chief Digital Officer

TOMS

Ivy Ross

Ivy Ross

VP, Head of GLass

Google

Perry Hewitt

Perry Hewitt

Chief Digital Officer

Harvard University

Lynn Vojvodich

Lynn Vojvodich

EVP & CMO

Salesforce.com

Deena Bahri

Deena Bahri

Former CMO

Birchbox

John Kennedy

John Kennedy

CMO

Xerox

Stuart Redsun

Stuart Redsun

CMO

Columbia Sportswear

Kieran Hannon

Kieran Hannon

CMO

Belkin

Antonio Lucio

Antonio Lucio

Global Chief Marketing & Communications Officer

HP

Barbara Messing

Barbara Messing

Chief Marketing Officer

TripAdvisor

Themes

Attribution. Will it ever be accurate?

The money question for CMOs is which of their marketing sources works for them — for their particular story. The fragmented world of hundreds of different combinations of devices and channels has severed any notions of a direct link between marketing dollars spent and conversions that result. Marketers are finding strategies to mend that link through a mix of smart technology bets and strategies. Here’s how those leaders are doing it to better approach an ROI answer.

Convergence. Is there still an online versus offline world?

The gap between physical and digital activity has been a thorn in a CMO’s side for a long time. But today, with breakthroughs in targeting technology and personalization strategies, many companies say they have tasted the beginnings of nirvana: finding the bridge between online and offline behaviors. Here’s what they’re doing.

The Customer. How can you engage, nurture, and stay relevant with them at every step of their journey?

Real growth will depend on the ability for companies to collect, unify and apply data about their customers to develop models that predict their needs, and deliver relevant value within the channel each customer chooses. Hear from companies that have integrated their data, mapped customer touch-points, and nailed that customer journey challenge to deliver great customer experience.

Storytelling. Does data drown the message?

The art of storytelling took a back seat for a while when the data snobs took over, but smart CMOs are now spending more time than ever articulating their narrative. They need to tell those stories, simply and singularly, in the best way for each channel. They have to tell it at discrete “moments,” across a customer’s journey — across social, mobile, web, and email. Here’s how some successful companies are doing it.

Disruption. Can you manage never-ending change?

Modern marketing organizations need shaking up, from above or below, or both. Companies need to draw from younger DNA — managers who understand natively the new worlds of Facebook, Instagram, Pinterest and WhatsApp. But companies also need managers who thrive when innovation and agility are daily routine. Learn from companies that are transforming their cultures.

Leadership. How do you drive a growth mentality across the organization?

Assume you’ve won consensus internally for a data-driven marketing organization. But then what? How do you, the CMO, best impact your business: through an independent marketing operation, or one that is infused in every vertical of the business? Are you being heard in the boardroom? Do you have influence across the organization? Find out what growth-oriented CMOs have to say about having the greatest impact.

Venue

Parc 55 (A Hilton Hotel)
55 Cyril Magnin St., San Francisco, CA 94102

Our hotel block has expired.

Valet parking is $10.00 for the first hour and $8.00 for each additional hour thereafter. Parking garages around the area include, Fifth and Mission Garage, Downtown Center Garage, California Parking Garage and Ellis/O'Farrell Parking Garage.

From SFO: Follow 101 North and merge onto Interstate 80. Take the Seventh Street exit. Merge right to Bryant Street. Turn left on Fifth Street. Cross Market Street. Fifth Street becomes Cyril Magnin. The Wyndham Parc 55 Union Square Hotel's carriage entrance is on the left side of Cyril Magnin.

Partners

— Platinum Partner —
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— Silver Partners —
— Event Partners —

Contact

For general event information, please contact events@venturebeat.com and reference “GrowthBeat”

For sponsorship information, please contact sponsors@venturebeat.com and reference “GrowthBeat”

If you are interested in volunteering at GrowthBeat, please apply here

To apply to speak at GrowthBeat, please fill out the form here.

To apply for a press pass, please fill out the form here.

Aug 17 - 18, 2015
Parc 55 (A Hilton Hotel), San Francisco, CA