Aug 5 - 6, 2014
Hotel Nikko, San Francisco, CA

The data, apps, and science of successful marketing

This is the new growth. You’ve done email. You’re all over search and mobile. And social is second nature.

Now you’re integrating with CRM and marketing automation. Testing and optimizing. Targeting and personalizing. Analyzing big data, feeding customer data platforms, and connecting services, your site, your apps, and your ads into one giant seamless marketing machine that both fills the funnel and nurtures existing customers.

But the number of marketing technology companies tripled in 2012 and tripled again in 2013 — it’s a confusing mess of capability and opportunity. GrowthBeat will help you make sense of it all.

Speakers

Gordon Evans

Gordon Evans

Salesforce

Jeanette Gibson

Jeanette Gibson

HootSuite

Alex Schultz

Alex Schultz

Facebook

Amanda O'Brien

Amanda O'Brien

Jiffy Lube

Loren Simon

Loren Simon

Walmart

Lisa Archambault

Lisa Archambault

Zappos

Elisa Haidt

Elisa Haidt

TripIt

Kevin Akeroyd

Kevin Akeroyd

Oracle Marketing Cloud

Kim Matlock

Kim Matlock

Hard Rock Cafe

John Mellor

John Mellor

Adobe

David Karel

David Karel

Bizo

Carol Carpenter

Carol Carpenter

ClearSlide

Jason Bosinoff

Jason Bosinoff

Airbnb

Ken Fine

Ken Fine

Medallia

Michael Debnar

Michael Debnar

7-Eleven

Brian Rothenberg

Brian Rothenberg

Eventbrite

Barron Ernst

Barron Ernst

One Kings Lane

Scott Barmmer

Scott Barmmer

DocuSign

Scott Brinker

Scott Brinker

Ion Interactive

Rebekah King

Rebekah King

Cox Media Group, Inc.

Roland Smart

Roland Smart

Oracle

Ashu Garg

Ashu Garg

Foundation Capital

Jamie Beckland

Jamie Beckland

Janrain

Jim Badum

Jim Badum

Sq1

Kobie Fuller

Kobie Fuller

Accel Partners

Adam Marchick

Adam Marchick

Kahuna

Steve Vassallo

Steve Vassallo

Foundation Capital

Eric Bosco

Eric Bosco

ChoiceStream

Ben Jabbawy

Ben Jabbawy

Privy

Kira Radinsky

Kira Radinsky

SalesPredict

Amanda Kahlow

Amanda Kahlow

6Sense

Maria Grineva

Maria Grineva

Orb Intelligence

Joe Dallimore

Joe Dallimore

MarketStar

Jay Simons

Jay Simons

Atlassian

Jennifer Zeszut

Jennifer Zeszut

Beckon

Matt Marshall

Matt Marshall

VentureBeat

Noah Jessop

Noah Jessop

CommandIQ

Jared MontBlanc

Jared MontBlanc

Microsoft

Jeremiah Owyang

Jeremiah Owyang

Crowd Companies

Kimberly Pointer

Kimberly Pointer

Kabam

Brent Chudoba

Brent Chudoba

SurveyMonkey

Todd Rumberger

Todd Rumberger

Foley & Lardner

Rahul Sachdev

Rahul Sachdev

Get Satisfaction

Eva Ho

Eva Ho

Susa Ventures

John Koetsier

John Koetsier

VentureBeat

Scott Broomfield

Scott Broomfield

Xactly

Brian Gleason

Brian Gleason

Xaxis

Ian Sherr

Ian Sherr

CNET News

Maribel Lopez

Maribel Lopez

Lopez Research

Chris Erickson

Chris Erickson

Apartment List

Hannah Kuchler

Hannah Kuchler

Financial Times

Darian Shirazi

Darian Shirazi

Radius

Houman Motaharian

Houman Motaharian

American Express

Indy Guha

Indy Guha

Bain Capital Ventures

Cassie Lancellotti-Young

Cassie Lancellotti-Young

Sailthru

Dominique Levin

Dominique Levin

AgilOne

George Shehata

George Shehata

Shaklee

Ben Roberts

Ben Roberts

Acumen Brands

Marc Parrish

Marc Parrish

Parrish Advisors

Roger Magoulas

Roger Magoulas

O'Reilly Media

Mick Hollison

Mick Hollison

InsideSales.com

Ina Fried

Ina Fried

Re/Code

Bruce K. Taragin

Bruce K. Taragin

Appboy

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Agenda

Questions GrowthBeat will answer

*Check out the event themes for a more in-depth look at the program.

  • What are the best case studies showing how marketers have used the latest software to retain and acquire customers?
  • What are the big data and analytics apps that help disqualify leads that are a waste of time, and which highlight only those leads that are the most attractive?
  • What apps work specifically well for consumer businesses, versus enterprise businesses?
  • What are the leading tools that help you find possible growth potentials by monitoring data across your various activities and units?
  • What are the use cases that vendors such as New Relic, AppDynamics, and Mixpanel showcase — all of which help you find useful profit-yielding patterns of unstructured data without you knowing about them?
  • What software tools require real data scientists and other trained professionals to help achieve profits? By contrast, what are the best tools usable by business executives with little training?
  • Where do the emerging big data applications tend to work best in marketing and sales?
  • What are the cutting-edge developments in fields such as behavioral science that enable for the optimization of lead generation and qualification?
  • What are the other new rules — from creative to analytics — that marketers need to follow in order to succeed?

"We’re putting on GrowthBeat to filter through the noise. We're exploring the best new tools — across ad tech, marketing automation, branding technology, lead optimization, social marketing, and big data/analytics apps — to help marketers more effectively acquire and retain customers...and grow revenue. "

-Matt Marshall, Founder & CEO of VentureBeat

Themes

1) Mobile

This year, it’s official: The scales finally tipped in favor of mobile. People now spend more time on their phones than they do on desktops, and they’re spending more time shopping on their mobile devices too. But mobile is a distinct medium, and the standards of the desktop just doesn’t carry over. Most traditional software vendors — whether CRM, marketing automation or advertising — haven’t managed the transition very well.

We’ll discuss what fast-growth companies need to do to stay ahead and reaching customers on mobile.

2) Social

The rise of Facebook, Twitter — not to mention WhatsApp and Snapchat — and other highly social properties have created a whole new challenge for businesses. Customers are sharing their tastes, opinions, wants, providing companies both huge opportunity for viral growth, but also presenting them with catastrophic results if they don’t pay attention to customers’ needs. Social has become a key part of the marketing funnel, but it’s an art as well as a science.

GrowthBeat will feature great cases and practical tips on how to use social to grow.

3) Data

Companies are collecting huge amounts of data from their sites, from the web at large, and from their customers. The sheer amount of it — plus it’s diversity — is posing significant challenges for companies that aren’t sure how to leverage it properly.

We’ll showcase the most compelling cases of companies that have leveraged their data to grow both customers and profits.

4) Automation and 1-to-1 marketing

Companies are moving to ever more sophisticated ways of targeting their customers, by exploiting the vast amounts of data available to them. Using automation and other techniques to follow customers across devices and platforms, successful companies are growing their marketing funnel.

How do B2C companies have personal relationships with millions? How do B2B companies target actual end users? We’ll be talking about these and more opportunities via new marketing technology.

5) Commerce

The world of commerce has been turned upside down, now that consumers are also shopping on their phones, and leaving a trail of data wherever they go. Consumers are transitioning between multiple devices, making personalized approaches to marketing both more challenging and rewarding. And companies are struggling to attribute hard sales to individual ads, campaigns, social, or content marketing.

There’s a new set of tools that help you close the funnel — and understand what led those paying customers to your virtual door.

6) Churn

You’ve managed to grow a promising customer base. Congratulations. Now how do you stop customers from leaving?

You can’t grow without limiting churn, so nurturing your existing customers is critical. The good thing is there’s a slew of tools that can help you detect signs of happiness or dissatisfaction among your customers. Their traffic patterns and the types of emails or calls they make to customer service are clues.

You’ll hear from companies that have shown extraordinary ability to retain customers by responding to customer patterns and responding to inquiries immediately, sometimes by making changes in the product itself.

Venue

Hotel Nikko
222 Mason St., San Francisco, CA 94102

We have secured a discounted room rate of $259/per night for GrowthBeat attendees. Please call (415) 394-1111 and reference GrowthBeat or VentureBeat to make a reservation. The deadline to book a room at this discounted rate is July 25th.

Valet parking is $15 per hour. Valet parking for hotel overnight guests is $50 per night plus tax with in and out privileges.

Showdown

We’re looking for companies — from young startups to more established players — with the very best new ideas in, and around marketing tech. Is your product/service providing marketers with solutions and/or tools to help them scale/manage marketing efforts and grow revenue?

Then this is your opportunity to showcase your company, product, app or solution in front of 400+ business and marketing execs, other business & IT decision-makers, investors, and press.

We’ll select the finalists, broken into two groups: Early stage companies (late seed stage to Series A), and mid stage companies (Series A to Series B funding). They’ll each have five minutes to showcase their innovative technologies live at GrowthBeat. Our team of judges will provide feedback and determine the winner from each group.

The winners will be announced onstage and will receive VentureBeat coverage, introductions to investors and/or relevant potential customers in our network, and other prizes to be announced.

We will be announcing the finalists very soon. Stay tuned.

 

The Nest

Enter the GrowthBeat Nest, a brand new space at GrowthBeat that spotlights a select number of emerging companies that are truly disrupting in the area of growth through marketing.

Companies in the the Nest get:

  • a space to demo and mingle with 400+ business and marketing execs, other business & IT decision-makers, investors, and press
  • a chance to compete on the main GrowthBeat stage in the Innovation Showdown (Throughout the first day and 1/2, attendees will vote on their favorite Nest company, and the winner will be invited to compete in the Showdown at the end of day 2)
  • a custom onsite video interview to run on VentureBeat.com
  • on-site signage and branding on the event website

Criteria:

  • companies must be under 10M in funding
  • companies must have a product/service that is in the market
  • companies must be approved by the GrowthBeat content team

Interested? We’ve got a very limited number of spaces available at a steeply discounted sponsorship rate. Email sponsors@venturebeat.com for full information.

Partners

— Platinum Partners —
— Gold Partner —
— Silver Partners —
— Event Partners —
— Nest Partners —
— Strategic Partner —
— Media Partners —

Contact

For general event information, please contact events@venturebeat.com and reference “GrowthBeat”

For sponsorship information, please contact sponsors@venturebeat.com and reference “GrowthBeat”

If you are interested in volunteering, please email volunteer@venturebeat.com and reference “GrowthBeat”

To apply to speak at GrowthBeat, please fill out the form here.

Aug 5 - 6, 2014
Hotel Nikko, San Francisco, CA