DiscoveryBeat Conference

DiscoveryBeat 2010 is an event focused on the “secret recipe” for application discovery and monetization. Due to its success in 2009, the conference has expanded to full day event and will be held on October 18th at The Mission Bay Conference Center in San Francisco.

For publishers or app developers, the promise of the mobile and social revolution is compelling. However, new players like Google’s Android are throwing out the early rules and creating new challenges in the ecosystem.

How do you get discovered when there are 250,000 other publishers and applications fighting for users across diverse devices and interfaces, such as the PC, social networks, mobile phones, and tablets?

METRICS:
The Android platform is seeing a meteoric rise and now leads an oligopoly, which includes Apple as well as RIM. The stable order created by Apple has been abolished, and in this new cross-platform world, metrics become crucial.

MYSTERY:
A new era of mystery has begun. Yes, you still need to use things like traffic analysis, traditional PR, and the latest social marketing techniques. But policies and best practices are still being formed. Along with the iPhone and iPad, new operating systems are bringing with them new forms of behavior such as swiping and touching within native apps, moving away from clicking on links.

MONETIZATION:
It’s not enough anymore to just get “discovered.” Once you’ve been found, you have to translate users to paid ones. How do you make that final step from discovery to conversion? That’s the billion dollar question the industry is turning to answer now.

We’re gathering the movers and shakers in the emerging app discovery ecosystem to take an in-depth look at these issues, and why their strategies are working. The event will attract 300+ mobile and social developers, major platform providers, advertising players, venture capitalists, and press.

Register now. Tickets are limited, and going fast.

For further sponsorship information, contact sponsors@venturebeat.com.