Social Gaming: The Evolving Technology Platform & MonetizationPresented by: Peter Relan (Founder & Chairman, YouWeb)
Peter focused on the social gaming space, including current and future trends, monetization, business models and technology platform evolution. His talk is interspersed with examples and real life stories from the successful growth of his companies in the social gaming space including CrowdStar, Aurora Feint/OpenFeint and Sibblingz.
Building Social Games: Games at the Speed of LightPresented by: Bill Mooney (VP, Zynga; GM, FarmVille)
The social gaming market is exploding - viral propagation across the world, low barriers to entry which create agile competitors, and a rapidly changing and imperfectly understood marketplace. Bill walks through key learnings from his time making Zynga franchises Mafia Wars and FarmVille.
Super-sizing the app economy by extending it beyond the iPhonePresented by: Chris Dury (VP Product, GetJar)Giant app businesses grew on the Facebook platform but so far the iPhone hasn’t produced a single Zynga-like success. So what is needed to super-size the mobile app economy? Chris talks about the key ingredients of successful platforms in the app economy: scale, discovery, and payments. GetJar operates the world’s largest independent mobile app store.
